ZitSticka, the innovative skin-care brand known for its effective pimple patches and blemish-care formulas, has announced a major rebrand aimed at transforming the acne-treatment landscape. The company’s fresh, vibrant new look is set to make waves in both retail spaces and social media platforms, targeting Gen Z while maintaining its commitment to product efficacy.
Trish Kozlak, head of retail at Essor, the parent company of ZitSticka, explains the motivation behind the rebrand to NewBeauty: “We are always looking to evolve, grow and stand out. Our bright and bold new look reflects our commitment to innovation and pushing boundaries in both design and performance.”
Standing Out in a Crowded Market
In the competitive world of retail, shelf space is at a premium. “With only about three seconds to capture a customer’s attention in the aisle, it’s crucial to evolve with the times,” Kozlak notes. The new packaging features neon accents that highlight various use occasions, making it easier for consumers to find the right product for their specific skin-care needs.
“At ZitSticka, we are confident that our pimple patches are the most effective on the market, which made increasing our visibility on the shelf a natural next step in our evolution. We’ve had the brand in our portfolio for two years, and after optimizing the supply chain to enable scalability, we’re now focused on elevating it to the next level,” says Kozlak. “This includes enhancing marketing, design, brand ethos and more.”
The redesign also prominently displays key ingredients, allowing customers to make informed decisions about what they’re putting on their skin. “We know that acne can be a sensitive topic and we want to create a more joyful experience when shopping for skin-care solutions,” Kozlak shares.
Same Effective Formula, New Empowering Look
While the packaging has changed, ZitSticka assures customers that the product formulations remain the same. “It’s the same highly effective ZitSticka products that consumers have come to know and love, just in bright and bold new packaging,” says Kozlak. “We remain committed to delivering dermatologist-tested products that address every stage of a zit and provide powerful results.”
ZitSticka is available to shop at ZitSticka.com, Target, Amazon and Ulta Beauty.
