Since their founding in 1990, Ulta Beauty has been one of the hottest retailers when it comes to all things trending beauty, and is now the largest beauty retailer in the country. Recently, through partnerships with celebrity makeup and skin-care lines, epic sales and more, the store has gained even more popularity. Amidst all the hype, one brand in particular came out on top as the retailer’s skin-care brand of the year.
Despite stocking products from hundreds of trending brands and gaining more on the daily, tried and true Beekman 1802 rang in as Ulta’s number one skin-care brand of the year for 2022. The renowned, goat milk–powered skin-care brand launched in Ulta stores back in 2020, proving to be their most successful launch of the year and has remained a fan-favorite among shoppers since.
Throughout only their third full year in Ulta stores, Beekman 1802 saw immense success, with some of their top-rating products being their Bloom Cream Daily Moisturizer ($54), Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist ($34) and the Milk Drops Ceramide Serum ($45). Currently, several of the brands latest 2023 innovations and product launches have also been flying off Ulta shelves, like their Milk Scrub ($18) and Oh! Mega Milk Fermented Barrier Boosting Face Oil ($54), which have seen a whopping 200% increase compared to last years launches.
In terms of the brand’s response to being awarded such a high honor, Beekman 1802 CEO Jill Scalamandre explains that it all boils down to support: “Ulta Beauty has been a premier partner since we launched our Clinically Kind skincare in August 2020. Their expertise in helping smaller brands scale has been a huge driver to our exponential growth. Having a retail partner who truly believes in your brand mission and vision, while providing tools and resources needed to build your business, is a win-win for all.”
