Regardless of where you live, hurricane season can go from just a concept to a life-altering reality in minutes. Every year, these catastrophic storms threaten the livelihood of the communities in their paths, and the devastation seen in the wake of the hurricanes this past week is unlike anything we’ve seen in a while.
With thousands of people and hundreds of communities left without power, essential resources and safe shelter, the individuals impacted by the Category 4 hurricane Helene need our support more than ever. If you’re looking for ways to get involved, Tarte Cosmetics is hosting a 12-hour fundraiser, Storm of Love, today to raise life-saving funds for hurricane victims.
Tarte Cosmetics’ Storm of Love: How it Works
Today, viral beauty brand Tarte announced that they will be hosting a 12-hour fundraiser—from 10 a.m. to 10 p.m. today, October 1—during which 100 percent of net proceeds from all TikTok sales of Tarte products will be donated to World Central Kitchen, a nonprofit providing fresh meals to those impacted by various humanitarian, climate and community crises worldwide. The giving doesn’t stop there, though. Tarte founder Maureen Kelly has also pledged to match all donations made during the sale up to $250,000.
To further amplify the reach of this potentially life-changing fundraiser, Tarte has tapped over 20 influencers who share a combined 45 million followers to promote the fundraiser and bring awareness to the devastation caused by Hurricane Helene. To maximize their reach, Tarte has also pledged to donate 100 percent of net proceeds from all sales on tarte.com from now through 10 a.m. tomorrow, October 2, to World Central Kitchen, with Kelly again matching donations up to $250,000. Whether you shop your Tarte essentials on TikTok or online, now is a better time than ever to stock up and help those in need.
