eyeshadow

Model with doe-eyed makeup and soft glam look
Makeup

Doe Eyes Are Taking Over—Here’s How to Get the Look

By Jessica Fields March 14, 2025
Bye-bye siren eyes.
model getting eyes done
Makeup

Charlotte Tilbury’s New Launch Is Her Biggest Backstage Beauty Secret

By Kaylee Shindel February 11, 2025
The color comeback we’ve all waited for.
Beautiful Young Woman Facial Portrait
Makeup

White Eyeshadow Should Be in Your Winter Makeup Routine—Here’s Why

By Isabelle Buneo January 24, 2025
A perfect winter beauty look.
Merit Beauty and Patrick Ta eyeshadows

Best Eyeshadows for Mature Skin: Our Top 10 Picks

close-up of futuristic yk3makeup

YK3 Makeup Is Trending—Here’s How To Get The Look

Erica Taylor Mature Skin Tips

The Mature Skin Makeup Tips That Helped This Creator Go Viral

Urban Decay Naked Palette

It’s Time to Retire Your Old Original Naked Palette—The Iconic Favorite Is Back

Britney Spears
Makeup

Britney Spears’ Latest Makeup Obsession? This Iconic Eyeshadow Palette

By Marisa Petrarca April 26, 2024
"Getting new makeup is really fun!!!"
Eye Color

Blue Eyeshadow Is Back—Here’s How to Wear It

By Tatiana Bido April 24, 2024
How to embrace 2024’s hottest eyes shade.
woman smiling with eye closed
Makeup

Shoppers Say This 10-Second Eyeshadow “Stays in Place for Hours and Hours”

By Leiana Foye December 1, 2023
Crease-resistant, smudge-proof and BOGO for today only.

Makeup by Mario: Why Everyone Is Talking About This Expert-Approved Palette That’s Finally Back in Stock

Rocking Gray Hair? Bobbi Brown Says to Skip This Popular Makeup Trend

This Shadow Liner Creates a Bold Magenta Eye That’s Unlike Anything Else

This Budge-Proof Shadow Stick Creates a Smoky Eye in 30 Seconds

Nordstrom’s Beauty Director Says These Are the Best Under-$30 Beauty Buys of the Season

This Cult-Classic Makeup Brand Is Finally Launching at Target

Y2K’s Edgy ‘Marinated Makeup’ Is Back: Here’s How to Recreate It

Cup Noodles Is Launching Makeup

The Best Makeup Products Launching in March

Chrissy Teigen’s Half-Done Glam Showcases the Power of Makeup

The Best Makeup Products Launching in January

The Best Makeup Products Launching in November

Lancôme Is Releasing a Limited-Edition ‘Emily in Paris’ Collection

The Best New Makeup Products Launching in October

10 Things You Should Throw Out of Your Bathroom Vanity Right Now

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