This time of year, we can all use a little extra rest and relaxation, but it can often be near impossible to find. While taking time for us tends to fall by the wayside in the bustling holiday season, prioritizing rest is never a wasted effort. That’s why, this year, NewBeauty teamed up with Syndicate 11 to transform one of New York City’s renowned sleep spas into a total wellness oasis.
Syndicate 11 x NewBeauty: A Match Made in Wellness Heaven
The Syndicate 11 community——a highly curated collective of top creative talent founded by Levi Lomey and Darrell Lerner—was formed to unite top creative talent through exclusive events and experiences, and in an increasingly disconnected world, it provides a space to grow networks, foster face-to-face connection and unlock collaboration and monetization opportunities. From wellness sessions to immersive gatherings and bespoke showcases, Syndicate11 redefines how creators connect—blending luxury, wellness, and community into every experience.
This week, Syndicate 11 in collaboration with NewBeauty transformed the Hästens Sleep Spa in SoHo, NYC, into a serene wellness oasis. During the event, celebrities and influencers including Jessica Lowndes, Andreas Verrios, KhrystyAna, Roshaun Diah, Kelsey Soles and Morgan Diah gathered for an exclusive, immersive sound bath experience led by the talented Courtney Capazzi, all while reclining on Hästens’ luxurious handcrafted beds and indulging in their ultra-comfortable Down Boots slippers.
Known for its celebrity following, which includes stars like Taylor Swift, Rihanna, Drake, and Tom Cruise, Hästens has long been synonymous with exceptional sleep quality, making it the perfect location for this wellness-enhancing event. The Swedish brand’s artisanal mattresses, paired with vibrational sound instruments designed to balance chakras and realign the body’s cells, created the perfect atmosphere for guests to disconnect and unwind.
To further elevate the experience, attendees at Syndicate 11 x NewBeauty’s wellness event received the coveted NewBeauty TestTube subscription box, featuring an exclusive selection of premium products from top beauty brands, including Obagi Medical, JVN, VERSED, GLOSS MODERNE, NEOSTRATA, Eufora International, Manna Kadar Beauty, Bondbar, LALICIOUS and Daily Concepts. To explore the tube for yourself, click here.
