Change is inevitable in beauty, and it applies to every aspect of the industry. Take the way we shop for makeup, for example. Gone are the days when shoppers relied solely on malls and retailers for new products. Search engines and social media have provided a new way to learn about and stock up on launches. Coincidentally, platforms like Google and TikTok have also impacted the trends and interest in different makeup categories. According to recent data from Spate, consumers today prefer a more natural makeup look and are most interested in the products that help them achieve that aesthetic. Keep reading to see the most popular makeup categories makeup lovers can’t get enough of.
Blush
The popularity of blush as a makeup category should come as no surprise. 2024 has been filled with a myriad of blush trends and launches suitable for every preference. Whether you prefer the vibrancy of sunset blush or a natural flush, there’s a sea of options to choose from. Spate’s report shows that the category of blush increased by 4.4k year-over-year and that smaller blush trends were the driving force. Further data showed that formats like jelly blush and cheek stains gained popularity for their ability to deliver a natural look.
Ones to try: Rare Beauty by Selena Gomez Soft Pinch Liquid Blush ($23), Milk Makeup Cooling Water Jelly Tint ($24)
Lip Stains
Lip stains are another category that took off thanks to long-lasting results and ease of application. With an 83 percent increase in TikTok share potential, these products became a top trend on the app. Applying a lip stain used to be nerve-wracking, but with countless tutorials showing the benefits, it’s become less of a headache. A light application is more than enough to provide a long-wearing stain that’s durable and smudge-proof.
Ones to try: Fenty Beauty by Rihanna Poutsicle Hydrating Lip Stain ($28), E.L.F Glossy Lip Stain ($6)
Setting Spray
This category is the most surprising of the bunch. For most makeup wearers, setting spray is often an afterthought. But the rise of transfer-resistant and water-proof formulas on TikTok has brought them to the forefront. According to Spate, setting spray is a top driver of increase with a 2.9K popularity index and 5.4 percent year-over-year growth. The emphasis on complexion, whether creating a flawless, matte or dewy finish, has propelled the uptick of interest in setting sprays and fixing sprays.
Ones to try: ONE/SIZE by Patrick Starrr On ‘Til Dawn Mattifying Waterproof Setting Spray ($32), Morphe Continuous Setting Spray ($17)
