SHEGLAM products have gone viral since the brand launched in 2019. The products are an NB100 winner, a TikTok staple and our secret to a long-lasting won’t-budge makeup look. And it’s the spirit of the season of giving thanks! So, we’re shouting out our favorites from SHEGLAM’s huge roster. Keep reading for all the brow-enhancing, blush-perfecting, makeup-staying and lip-plumping beauty secrets the brand holds.
From Big to Bigger
It’s no secret that SHEGLAM started as a part of SHEIN. With separate operations and a huge explosion in popularity, the makeup brand fully stands on its own. The immovable makeup setting spray and brightening under-eye powders go viral for a reason. And undeniably, the price tag is a plus.
SHEGLAM makes its beauty products affordable by tapping into the automation process. About 80 percent of production is automated, allowing for huge savings across the chain. According to brand founder Sylvia Fu, automation also allows the brand to increase its quality testing game. SHEGLAM products go through 12 separate quality tests, including one on various skin tones.
NB100 and Beyond
This year, NewBeauty took stock of all the amazing brands that have joined the beauty community recently. With so many incredible launches and iconic beauty moments, we got to work and carefully compiled a list of the top 100 new beauty brands. These are innovators in the field, bringing new technology, affordable high-performance products and trendsetting beauty to the forefront.
SHEGLAM earns this honor not just for its explosive popularity, but for its consumer-driven innovation and unbeatable catalogue of products.
Available in 14 gorgeous shades from dusky rose to sunny nude, this super viral liquid blush comes in a chic gel-to-cream formula that provides high pigment and a smooth finish.
This setting spray is no joke. It has 16 hours of hold for an all-day matte finish. We’re obsessed with the 15-second dry time that leaves skin instantly matte and makeup locked in place.
A perfect duo, this product has a moisturizing pressed powder and an oil-absorbing loose powder. It’s made to set and finish your under-eye makeup and mattify your skin. Brightening in a gorgeous lilac, this duo smooths skin, fills fine lines and absorbs excess oil.
Get the microblade look with none of the hassle thanks to this super easy brush and dip. The liquid pigment goes on matte and the angled brush delivers a fluffy, gorgeous brow.
The viral two-in-one mascara but in a colorful, super trendy color. The deep rouge of burgundy is our favorite for delivering the red wine look we’re loving this fall.
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