Sephora just dropped its 2025 birthday gift lineup and there are more choices this year than ever. A quick refresher on how the process works: Beauty Insider members—Sephora’s free-to-join loyalty program—can claim their birthday gift anytime during their birth month, regardless of their tier (determined by annual spending). You can either redeem your freebie in-store at Sephora, Sephora at Kohl’s, or online with a minimum purchase of $25.
Now, for the exciting part: this year’s lineup. All tiers of Sephora’s rewards program can choose from coveted brands like Makeup By Mario, Laneige, Summer Fridays, amika, Kérastase and Juliette Has A Gun. Later in the year, exclusive offerings from Burberry and Kayali will join the mix. For those in the VIB and Rouge tiers, 2025 comes with even more perks: January through March birthdays include access to two exclusive Skinfix options, with selections rotating throughout the year.
Keep scrolling for a closer look at Sephora’s 2025 birthday gift lineup.
2025 Sephora birthday gift options
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Makeup by Mario Dream Lip Kit
This lip kit features celebrity makeup artist Mario Dedivanovic’s cult-favorite MoistureGlow Plumping Lip Serum in Rosewood Glow and the Ultra Suede Sculpting Lip Pencil in Rich Mauve. The serum delivers a dewy flush of color while infusing lips with hydration for a plumped-up look and the lip pencil glides on smoothly to define and sculpt your pout like a pro.
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Summer Fridays Self-Care Celebration
Few brands are as iconic as Summer Fridays, which makes it even more exciting that you can score a free sample on your birthday. This set includes the cult-favorite Jet Lag Mask, the beloved Lip Butter Balm and a sample packet of its Rich Cushion Cream Ultra Plumping Moisturizer.
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Laneige Hydration Heroes
Not only is Sydney Sweeney a devoted fan (and the face) of Laneige, but she’s also part of a massive following that includes several members of the NewBeauty staff. This birthday-worthy set features the K-beauty brand’s viral Lip Sleeping Mask in Berry, the ultra-hydrating Water Bank Blue Hyaluronic Cream Moisturizer and the nourishing Cream Skin Cerapeptide Toner & Moisturizer.
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Amika Bye, Bad Hair Days!
If your hair could use some TLC, this is the 2025 Sephora birthday gift to covet. The set includes Amika’s Kure Strength Repair Shampoo and Conditioner, both formulated to strengthen strands and reduce breakage caused by everyday stressors, heat and chemical treatments. It also comes with the Kure Intense Strength Repair Mask to leave your hair feeling softer and healthier than ever.
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Kérastase Luxe Hair Duo
Kérastase is synonymous with luxury hair care and the brand didn’t disappoint with its Sephora 2025 birthday gift selections. This set includes two of its most iconic products: the Elixir Ultime Hydrating Hair Oil, a multitasking formula that leaves hair shinier, smoother and softer while providing heat protection, and the Nutritive 8H Magic Night Serum, a leave-in treatment that works overnight to improve the appearance and overall health of your hair.
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Juliette Has a Gun Main Character Moment
Of course, Sephora couldn’t leave a fragrance option out of its birthday gift lineup—and what better choice than two fan-favorites from Juliette Has a Gun? This set includes travel-size versions of the brand’s spicy, hypoallergenic Not A Perfume and Juliette, a floral favorite.
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For VIB Members: Skinfix Radiant Skin Set
This skin-care duo complements each other perfectly. Start with the Triple Lipid + Niacinamide Activating Serum, which uses niacinamide and peptides to plump, firm, and reduce fine lines with consistent use. Follow it with the Strengthening and Moisturizing Triple Lipid-Peptide Cream to hydrate and firm the skin. Use both morning and night.
