Officially a billionaire, Selena Gomez has come a long way from Barney & Friends. Gomez has become one of the biggest names in Hollywood, conquering acting, music and beauty. Rare Beauty by Selena Gomez is what’s catapulted the star into the billionaire’s club. And it’s on everyone’s list of favorite celebrity beauty brands for a reason. From incredible formulas to perfect pigments and sleek packaging, Rare Beauty is a brand that can stand on its own. And now that Selena Gomez is officially a Bloomberg-tracked billionaire, we’re taking stock of our favorite Rare Beauty products of all time.
These products might not make us billionaires, but each makes us feel like one!
Selena Gomez Joins the Billionaire’s Club
Bloomberg’s Billionaire Index listed Selena Gomez for the first time on Friday, when her net worth reached $1.3 billion. And according to their estimates, Rare Beauty is the biggest driver behind that high number. Making up an estimated 80 percent of her wealth, Rare Beauty is a powerhouse. With only two known investors and estimated worth of $2 billion, this is a certified household name. And it’s important to remember that Rare Beauty only launched in 2020. That makes it one of the fastest-growing brands of all time. And with good reason!
The Rare Beauty Story
Started in 2020, Rare Beauty by Selena Gomez is a beauty brand now dabbling in skincare and fragrance. Known for its gorgeous packaging, thoughtful formulas and viral blushes, Rare Beauty focuses on dispelling beauty standards in favor of celebrating the fun in makeup.
“I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” said Gomez. “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
The Best of Rare Beauty
