The 10 Most Popular Luxury Fragrance Brands Right Now

The fragrance category has enjoyed a peak in interest among beauty lovers over the past year, with a handful of brands being standouts. Recently, Spate did a report to identify the most significant power players of luxury perfume and cologne brands by analyzing their increase in popularity year-over-year. Here, we’ve shared the data alongside fragrance recommendations from our noses to yours. This list is organized by the highest increase in searches year-over-year indicating growth in popularity.

The luxury fragrance brands spiking in interest

1 / 10

Armani Beauty

Armani Beauty boasts the highest increase in interest year-over-year, with a 6,000 person spike (48 percent). Over 18,000 people are searching for the brand each month, with much of its popularity driven by TikTok. The brand is showing especially strong traction with its traditionally masculine scents.

One’s to try: Acqua di Gio ($120), Stronger With You ($130), Code ($110)

2 / 10

Jean Paul Gaultier

Jean Paul Gaultier, beloved for its bold, distinct scent profiles, is having an explosive year with an 189 percent increase in popularity, thanks largely to people’s interest in their male scents. Spate notes that the brand’s engagement is mostly driven by TikTok but is gaining strong momentum across Google.

Ones to try: Le Male ($124), Ultra Male ($162), Scandal ($130)

3 / 10

Versace Beauty

Versace Beauty boasts some of the most beautiful bottles in the fragrance section that invite everyone in, but the scents are what keep us interested. More than 10,000 people are searching for the brand’s fragrances monthly resulting in a 52 percent spike in interest.

Ones to try: Bright Crystal ($115), Dylan Purple ($105), Eros Pour Femme ($130)

4 / 10

Valentino Beauty

The fragrance section of Valentino Beauty is having a big year with a 79 percent surge in searches. Their Born in Roma line, with a variety of offshoots, garners a lot of interest.

Ones to try: Donna Born in Roma ($140), Voce Viva ($140, Born in Roma Green Stravaganza ($140)

5 / 10

Prada Beauty

With almost a 100 percent surge in searches year-over-year it’s obvious Prada Beauty’s fragrances are having a moment. The brand’s gourmand Candy fragrance has helped lead the pack as sweet scents trend. Additionally, their fresh fruity 2025 launch featuring rhubarb notes was a standout.

Ones to try: Candy ($130), Paradoxe ($140), Infusion de Rhubarbe ($190)

 

6 / 10

Chanel Beauty

Chanel’s timeless scents ensure that their fragrances never leave the spotlight for long. With almost 8,000 people searching for their fragrances monthly they continue to prove the allure of the classics doesn’t fade.

Ones to try: N°5 ($176), Coco Mademoiselle ($176), Gabrielle ($176)

7 / 10

Viktor & Rolf

Although Viktor & Rolf has been around for a bit, it seems the brand is picking up steam with a 58 percent spike in searches. The brand’s iconic Flowerbomb is undoubtedly its hero product.

Ones to try: Flowerbomb ($145), BONBON ($170), Good Fortune ($145)

8 / 10

Azzaro

With a 95 percent spike in searches, it seems Azzaro’s collaborations with TikTok creators are paying off big time. We expect to see this brand continue to become more mainstream, especially for cologne users.

Ones to try: Most Wanted ($110), Chrome ($105), Forever Wanted Elixir ($145)

9 / 10

Tom Ford Beauty

Tom Ford Beauty has a slew of iconic scents that have made headlines over the years, and the past 365 days were no different with a 35 percent uptick in searches. If you’ve never smelled a Tom Ford fragrance you’re missing out.

Ones to try: Vanilla Sex ($405), Neroli Portofino ($300), Bitter Peach ($405)

10 / 10

Dior Beauty

Dior Beauty boasts the highest monthly search volume at 18,600, but their growth over the past year was minimal, with less than a six percent spike. It can be hard to continue to top yourself but Dior has been able to keep the momentum going.

Ones to try: Miss Dior ($138), J’adore ($138), Sauvage ($130)