Pat McGrath has been named our era’s most influential makeup icon by Vogue, but, per recent news, the brand founder is venturing into another beauty sector that might make her name even bigger in the beauty biz.
After three decades of curating her makeup line, Pat McGrath Labs, and creating looks on some of the biggest models in the industry, the Dame is heading into skin care, her first launch being DIVINE SKIN: Rose 001™ The Essence, hitting shelves on 5/5.
“After many years of experimentation, I’m thrilled to introduce the perfect formula,” says McGrath according to a release. “DIVINE SKIN: Rose 001™ The Essence is 97 percent natural, clean and gentle. It’s designed for all skin types and fits seamlessly into any skin-care routine. This beautiful formula unlocks the secrets to glowing, gorgeous, supple, smooth, sensuous skin—in an instant, and over time it transforms your skin.”
Featuring breakthrough biphase technology, this serum claims to boost moisture, enhance skin-care penetration, instantly illuminate and create the perfect base for makeup application. The essence features a lightweight milky emulsion, which is enriched with botanically-derived oils, lipids and vitamin E to nourish and soften the skin, and a refreshing cool pink water which delivers rich phytonutrients to the skin and houses floral antioxidants to protect against external aggressors. In just four weeks, 100 percent of users in a trial said their skin appeared instantly transformed.
To use the essence, simple shake it, warm it between the palms and massage it into the face in neck after cleansing and before serums and moisturizer.
To make us want the product even more, Naomi Campbell—she is the face of the brand—adds to the hype. “I’ve been privy to Pat’s top secret Divine Skin Rose 001 The Essence throughout its development,” she says per a release. “My skin has to look healthy every day, it’s my job. That’s why I’ve incorporated it into my daily skin-care routine. I wouldn’t use anything else. The glow, the luminosity, the hydration, it’s unparalleled. It’s Perfection.”
