Paris Hilton is one of the most well-known socialites of our time—even preceding the likes of current It-girls Kim Kardashian, Gigi Hadid and Kendall Jenner. She’s essentially paved the way for the “influencers” before being a social media star was actually a thing. Nowadays, Hilton has completely reinvented herself into a successful businesswoman, creating a billion-dollar brand for herself in just a few years.
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Her latest endeavor? Paris, 35, is launching her 21st fragrance, Gold Rush Man, the male counterpart to her most recent perfume launch, Gold Rush: “Every time I release a new fragrance, I want it to represent me and where I am at that point in my life. At this point in my life, I definitely feel more mature, grown-up and sophisticated, so the new Gold Rush is the new me.”
While her fragrance empire is a big part of her life, it’s not her only interest within the beauty industry. Hilton has developed her own skin care line and claims to be obsessed with skin care. “I love oxygen facials,” explains Paris. “I get facials like three times a week when I have the time…I love microdermabrasion and I use the 24-K Gold masks a lot.”
Unsurprisingly, Hilton is spot on when it comes to good skin care. Oxygen facials are known for boosting collagen production and elasticity in the skin, making it appear firm and silky smooth. Additionally, microdermabrasion facials are considered one of the best treatments to diminish fine lines and exfoliate the skin for a glowy appearance. So, if there’s one piece of advice to take from Paris, it’s to invest in your skin—it is the largest organ in your body, after all.
