We’re living in the age of the pop princess renaissance and at the forefront of that thrilling cultural transformation is none other than Disney kid turned pop royalty, Olivia Rodrigo. While the California native may have gotten her start starring in Disney Channel originals, the “Guts” singer has since transformed her image and established herself as a multi-talented, Grammy award-winning popstar diva.
Throughout this iconic rebrand, Rodrigo has become known for her signature look: long, luscious brunette strands, a sharp, subtle cat eye and, of course, a red lip. So, it only makes sense that the next phase in the 21-year-old singer’s career evolution would capitalize on her timeless glam. Ahead, everything you need to know about Olivia Rodrigo’s newest gig as the face of Lancôme.
Lancôme Taps Olivia Rodrigo as Newest Global Brand Ambassador
This morning, renowned French skin care and makeup giant Lancôme announced that they’ve tapped none other than the queen of pop herself, Rodrigo, to become the newest face of their legacy brand. Lancôme picked the singer/songwriter not only for her classic glam aesthetic but also for her philanthropic endeavors and continuous commitment to creating a bright, equitable future for girls and women everywhere.
“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” Rodrigo said in a press release for the new collaboration. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.” International brand president at Lancôme, Françoise Lehmann, adds, “We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
No new collaboration is complete without a glam breakdown, though. Rodrigo’s first images as the newest face of Lancôme showcase her effortless beauty and signature look and makeup artist Melissa Hernandez revealed the exact regimen of products used on Rodrigo for her Lancôme shoot. For her complexion, Hernandez used the brand’s Teint Idôle Ultra Wear Foundation ($57) in 345N, along with the Blush Subtil Powder ($34) in 345 Rose Freqsue. For the eyes, Hernandez opted for the Idôle Liner ($25) in 01 Glossy Black and a combination of the Cils Booster XL Lash Serum Primer ($30) and Définicils High-Definition Mascara ($34) in Black. To top it off in her signature style, Hernandez rounded out the look with the L’Absolu Rouge Cream Lipstick ($35) in 132 Caprice de Rouge.
