Today, results-driven skin-care brand Obagi announced that its Clinical line is available on Target.com. According to a release, this new venture will make medical-inspired skin-care products more widely available to the online shopper.
“Our mission at Obagi is to promote skin health and provide effective skin-care solutions for every step of a consumer’s skin-care journey,” says president of Obagi Jaime Castle. “When we launched the Obagi Clinical line nearly three years ago, it was our first time selling directly outside of the physician’s practice. Our goal was to bring the expertise we’ve developed over the last 30 years to consumers who aren’t ready to visit a skin health professional.”
Per today’s news, this goal has been reached. Target shoppers will now be able to shop formulas that house powerful ingredients with a medical-grade performance, from skin-smoothing retinol to potent vitamin C (we love the Obagi Vitamin C Eye Brightener ($60)). The line can now be found in the ‘Premium Skin Care’ category on target.com.
“As we grow the Obagi Clinical portfolio, we wanted to work with retail partners who shared our vision for creating the future of skin health and our values of diversity and inclusion,” says Castle. “We are excited to launch Obagi Clinical with Target on Target.com, as we believe there is an opportunity to bring this solutions-based, science-backed skincare line to the consumers who expect more from their skincare. The line is formulated with advanced ingredients to address age-related skin concerns. Most importantly, the line is designed for and tested on all skin types and tones, something we are looking forward to working with Target to become more of an industry standard rather than the exception.”
