NYFW Beauty Trends: These Looks Took Over This Year’s Runways

“Revenge” Lips

Revenge makeup has been making its rounds on TikTok for some time now, but the beauty looks seen during Alice and Olivia’s Spring 2024 presentation took the idea to a whole new level with the bold and beautiful “revenge lip.” Using all Too Faced makeup products, executive director of global beauty at Too Faced, Elyse Reneau, told us backstage that this intense, sultry lip is all about self-empowerment.

“The ‘Revenge Lip’ is a bold red lip, dripping in juicy gloss. It’s a lip that’s just for you and no one else,” Reneau explains. For nailing this look on the models, Reneau used the Too Faced Lady Bold Waterproof Lip Liner ($23) and Lady Bold Cream Lipstick ($29), both in shade Lady Bold.

Skin-Focused Looks

The radiant skin seen on the models at Prabal Gurung’s Spring 2024 show proved that letting natural, glowing skin shine through is yet another big NYFW beauty trend. With skin-prep courtesy of Element Eight’s O2 Niacinamide Eight Active Serum ($325) and O2 Squalene Face Cream ($250)—both of which the pros behind the Prabal Gurung looks refer to as “oxygen in a bottle”—the models’ hydrated, radiant skin was the focus of their understated beauty looks, proving that healthy skin never goes out of style.

Dewy Skin and Strong Contour

Taking the idea of letting skin be the star but adding a bit extra oomph, dewy, natural skin with a strong contour was another NYFW beauty moment that took over the runways at both the Jovani, Victoria’s Secret and Altuzarra fashion shows. Dibs Beauty sponsored the looks for Jovani’s Spring 2024 show, and the Desert Island Duo Stick ($36) was the key to nailing a stark contour that beautifully contrasts natural, dewy skin. Brooks Nader and Hayley Kalil, both friends of Dibs, attended the Jovani show and rocked the contrasting skin and contour look themselves.

Braids Galore

Moving on to hair, a bounty of braids were also seen all over the NYFW runways, and the collaboration between Beachwaver and up-and-coming designer Jose Alexzander beautifully showcases just how braids are making an elevated comeback this Fall. Iconic hair-care and styling brand, Beachwaver, sponsored the looks for several NYFW shows this year, and founder Sarah Potempa even said that “the #1 hair trend at all Beachwaver NYFW events is braids.” As seen backstage with Jose Alexzander, bundles of small braids incorporated into other styles, like low ponytails, are an easy way to elevate the traditional style and are definitely something to keep an eye on.

“Un-done” Hair

Though we may not associate natural texture or an “un-done” style with the glitz and glamour of couture runways, casual hair looks were another big trend amongst the NYFW beauty moments we saw. At both the 31 Phillip Lim and Altuzarra fashion shows—the first with looks sponsored by Kevin.Murphy and the latter by FEKKAI—were all the rage on the runway.

Loose, undone hair knots with loads of FEKKAI Full Blown Volume Texturizer Dry Texturizing Spray ($27) caught eyes on the Altuzarra stage, as the models sported relaxed hair moments with their luxurious garments. “The goal is to make the hair look like someone can do it themselves,” says lead hairstylist at the show, Jawara. “It’s an undone/natural look.”

Double-Winged Eyeliner

In addition to the revenge lip, the Alice and Olivia show was full of innovative yet practical NYFW beauty moments that we’re sure to see more of this fall, including a gorgeous double-winged eyeliner. Inspired by Truman Capote’s “swans” and creating an updated take on 60s glamour, the models at Alice and Olivia’s spring show were seen rocking not one but two streaks of winged liner, as well as tiny streaks of liner on the lower lash line to create faux lashes.

“We wanted a look that felt feminine and fierce,” explains Alice and Olivia creative director, Stacy Bendey, “We used an elegant double-lined black & white eye, a nod to the black and white belle of 1966.” Pro-tip: Reneau used the shade Blast Off from the Cosmic Crush High-Pigment Eye Shadow Palette ($52) to create the top and bottom wing, before going in with the Better Than Sex Easy Glide Eyeliner ($25) to lock to look in place.

Futuristic, Silver Shades

Move over latte makeup—futuristic, silver eyeshadow looks are here to stay. At both the Alice and Olivia and Dion Lee shows, shiny, silver eyeshadow moments that evoke a sense of other-wordly wonder were not to be missed. Using the Kjaer Weis Cream Eyeshadow ($24) in shade Enticing, lead makeup artist for the show, Marcelo Gutierrez, explains that you can “adapt this editorial runway look for the everyday or a night out,” by “using your finger take the eyeshadow across your lid and into the temples for a sexy but wearable effect.”

“Cloud” Blush

Experimentation with different kinds of blush has been all the rage in the beauty world, and Alice and Olivia’s inspired NYFW beauty looks have added “cloud” blush to the roster. Aptly named after Too Faced’s own Cloud Crush Blush ($29), Reneau exclusively told NewBeauty backstage that applying this matte blush in shade Velvet Crush onto the cheeks and cheekbones creates a sensational “cloud-like” finish, making “cloud” blush a hot commodity in the glam world.