NOYZ is the new it-girl fragrance brand taking over TikTok, although we probably don’t need to tell you that. You’ve likely already seen influencers using it and celebrities attending the brand’s extravagant launch parties. Everything about the brand oozes cool girl vibes, from the branding to the scents themselves. If you’ve been curious about the chic eau de parfums but hesitant to invest, read on for our review of a few top sellers. A friendly tip: we’re obsessed with The Solid Fragrance Pair ($55). It would make a great gift for a friend or yourself, we won’t tell.
12:00
This is the brand’s most recent launch, named for the hour that marks the end of what was and the beginning of what could be. Although it’s described as a warm, sweet gourmand, this scent is far from cloying. While the sweet notes make it fun and playful, the varied others add a sophisticated, seductive edge. We’d feel just at home wearing this at midnight on New Year’s Eve or a slow Sunday at noon. It’s all a matter of choosing your own adventure.
Notes: Australian pink pepper, jasmine petals, raspberry, creamy blonde woods, ambroxan, spun sugar
Sh**ty Day
The name of this one may be counterintuitive, so let us clarify that this is the scent you spray to turn a sh**ty day around. It does not smell like a sh**ty day, far from it, actually. Spritzing this refreshing scent on in the middle of a less than stellar day helps put you back in the driver’s seat of your day with marine and warm notes. NOYZ describes it as “a deep breath, good laugh, the vent sesh you needed.” We recommend keeping it on your desk for when you can’t slip out of the office to get any of those IRL.
Notes: Eucalyptus leaves, ocean air, coconut water, bergamot, salted fig, clary sage, blue violet, French lavender, cucumber, Venezuelan tonka bean, sea-soaked woods, Baltic amber, cedarwood
Unmute
Vanilla fragrances refuse to fade away this year—the trend just keeps growing and morphing. Luckily, NOYZ’s Unmute is vanilla reimagined as a bolder, deeper, spicier scent than many of its more straightforward counterparts. Think more woodsy than a true gourmand. Vanilla but far from bland.
Notes: Indonesian cassia, black plum, clary sage, Ceylon cinnamon, pistachio, cashmere woods, Spanish ciste, Somalian incense, Madagascar vanilla, crisp amber
Love Club
While all NOYZ scents are unisex, we find that Love Club leans more masculine, with leather the leading note. We were intrigued at first glance of the notes list as there are a handful of unique picks that you might not think to pair together but miraculously work like a charm. It’s a statement-making scent and not for the faint of heart or those who like slipping under the radar.
Notes: Saffron, Sichuan pepper, Italian mandarin, bergamot, Tuscan leather, Turkish pink rose, wild raspberry, violet, whipped marshmallow, ebony woods, patchouli, black amber
