Nicole Kidman is many things: an Oscar-winning actress, a Goodwill Ambassador for UNICEF, and, per yesterday’s announcement, she is now a beauty entrepreneur.
Kidman just announced her partnership with wellness, beauty, and CBD brand SeraLabs, saying “I’ve worked on an endorsement level with many brands I’ve loved before, but this felt different…I loved how they put an emphasis on fostering women leaders within the company. I also was intrigued by the science SeraLabs uses to develop their products and how we could work together to develop new ones. Most importantly, I saw there was a gap in the beauty market where this could be really beneficial to a lot of people I know.“
The Undoing actress will specifically be focusing on the brand’s Seratopical line, which has relied on since an ankle injury last summer. The CBD-focused line not only claims to reduce the appearance of fine lines and diminish the look of dark spots, but it’s also praised for its skin-soothing and healing properties. Among its most popular products are Radiant Glow CBD Facial Oil ($40), Love Your Eyes Serum ($50) and Day & Night Brilliance Cream ($60).
While Kidman loves the Seratopical line, she told People that she branches out to their other products, too. “Any time my ankle injury flares up, I use the Rapid Soothing Crème ($40). It’s been an absolute game-changer. I carry it in my purse. It isn’t messy (it rolls on) and doesn’t smell like traditional muscle and joint pain creams. Actually, it smells quite nice!” She also constantly reaches for the Cracked Heel Soufflé ($40).
In partnering with SeraLabs, Kidman was adamant about making a good impression on her daughters. “I’ve been really proud in the last several years to make career and business choices that my girls would look at in the future and be proud of and say ‘Yep, that’s my mama!’ So, whether it’s been taking ownership of the projects I’m doing for film or television or being more than just the face of the brands I partner with, I want them to know that they have the power to be anything they want and achieve everything they want to achieve.”
