The phrase “the biggest night in beauty” is no small accolade, but the statement couldn’t be more apt to describe the festivities of NewBeauty’s BeautyPass Live: Future of Beauty event. On October 9, NewBeauty took over the iconic Lavan venue in midtown Manhattan to host our coveted BeautyPass Live event—an in-person celebration of all things beauty, featuring dozens of brand activations, fireside chats with industry experts, an abundance of free products and, of course, an incredible attendee list of BeautyPass members, influencers, VIPs and more. Ahead, a recap of just some of the highlights from the iconic night.
The Brands, Speakers, Products and More That Made Up BeautyPass Live
NB100
Stepping into BeautyPass Live was something like stepping into a beauty lover’s dream come true. After walking through the green and pink Feature of Beauty doors and taking a photo in the infinity mirror—courtesy of health and wellness financing brand CareCredit—attendees were greeted first with our NB100 bar, which featured several of our NB100-winning brands from this year, immediately immersing guests in what’s next in beauty. From the bar, members were given their pick of products from brands like Kourtney Kardashian’s viral supplement brand Lemme, innovative anti-inflammaging skin-care brand DEINDE, pH-balancing, dermatologist-tested hair-care brand MONDAY and skin care-meets-makeup brand Iris&Romeo.
Spotlight Speakers
After making a stop at the candy bar, sponsored by eye-lifting eye-drop brand Upneeq, and the cocktail bar sponsored by Archer & Roose, attendees entered the main event area, focused around our spotlight speaker stage. The stage hosted several informative fireside chats with NewBeauty editors and executives alongside renowned doctors and celebrities like The Real Housewives of New Jersey’s Dolores Catania and our fall cover star Pritika Swarup, who chatted about all things beauty from sun protection to plastic surgery trends.
Brand Beauties
Surrounding the stage were dozens of exciting booths, led by brand experts who walked guests through their most exciting products and technologies and offered an array of mini services and treats along the way. As part of our indie brand section, Swarup’s India-inspired skin-care brand Prakti showcased some of its best-selling products, like the Warming Detox Mask ($56), alongside some artisanal beverages. Also at our indie booths was age-defying, mature skin makeup brand EpicLight showing off its iconic Never Settle Radiant Cheek + Lip Blush ($30), Ultimate Skin Tag Remover demonstrating its safe, effective skin-tag removing technology, hypoallergenic brand Skincare Junkie displaying its simple skin-care solutions and Revision Skincare highlighting its anti-aging hero products.
Also in attendance was clinical-grade skin-care brand IMAGE, which showcased its Vital C collection by offering guests mini facials in collaboration with Hand and Stone Spas. It even had a spin-to-win wheel of wonder where attendees could score free products. Dermalogica PRO also treated attendees to on-site treatments, offering non-invasive lip exfoliating and plumping while showing off its Luminfusion device. Continuing our trend of superstar skin-care brands, No.7 offered valuable behind-the-scenes product information and a fun ball pit for photo ops, Jan Marini gave out free skin consultations and Epionce showed off its hero products and dished out juice shots and cookies.
All Things Aesthetics
It wouldn’t be a NewBeauty event if we didn’t showcase some of the latest and greatest in the world of plastic surgery and aesthetic treatments. PDO Max was in attendance, educating guests on innovations in the world of thread lifts, while InMode gave attendees exclusive treatment demos of its hero devices like Morpheus. Sofwave also provided on-site treatments for guests, and Natrelle was available for information on all things breast implants and even had a signature cocktail to sip while you learned.
Overall, BeautyPass Live was a nonstop night of learning, exploring and celebrating beauty and all the people who make the NewBeauty family so special. If you weren’t able to attend this year, don’t fret. Stay tuned for more info on next year’s event, and keep up with all things BeautyPass here.
