The Best New Skin-Care Products Launching in July

Potent Serum AM + PM Duo ($59 per month)

If you’re the type of person who has a drawer full of expired beauty products, look no further than Potent Serum, a two-step skin-care system made with hard-hitting and hard-working ingredients. To avoid expiration and ensure freshness, the brand offers a subscription service where products are made every 28 days and delivered straight to your doorstep.

Jenny Patinkin Urgent Care Cloths Made With Activated Charcoal ($50)

Use this cloth while cleansing to draw out impurities and toxins from the skin. Our favorite part: it’s hypoallergenic, antibacterial and antimicrobial—perfect for sensitive skin.

Pacifica Vegan Ceramide Barrier Eye Cream ($16)

If you struggle with sensitive or dry skin, this moisturizing eye cream will be essential in your routine. It works like a serum to replenish dryness under the eyes, thanks to marshmallow root extract and calendula, which helps de-puff.

Exuviance Targeted Lip Filler ($29)

This lip filler smooths and delivers a temporary plumped appearance to the lips to turn back the clock on an aging pout.

ENVIRON Focus Care Youth+ Malachite-NP Complex Seriénce Night Serum

Filled with potent antioxidants to help boost cell defense, this serum transforms dull-looking skin to a complexion that’s glowy and bright.

Botanics Pure Botanicals Snow Mushroom Concentrated Serum ($12)

Lightweight and non-greasy, this serum instantly nourishes and softens the skin to provide a boost of all-day hydration.

Murad Daily Clarifying Peel ($39)

When shaken, this peel combines retinol, glycolic acid and salicylic acid together, a trio that works together to help clarify pores, improve cellular turnover and smooth the skin.

TULA Antioxidant Water ($36)

Found: your newest pool-bag staple. Brimming with hyaluronic acid, pre- and probiotics, witch hazel and green tea (to name a few), this superfine mist works overtime to soothe, plump and shield skin whether it’s used as a toner or as a refreshing midday pick-me-up.

Aloisia Beauty Nourish + Refresh Cleansing Duo ($72)

To thoroughly eliminate grime and excess oil, a double-cleansing routine is a staple in your skin-care lineup, and this duo is the perfect place to start. Infused with hydrating argan and grapeseed oils, these two cleansers will help you regain elasticity and prevent future moisture loss.

Ursa Major Forest Alchemy Eye Cream ($44)

Formulated with forest-derived ingredients, this eye cream adds a boost of radiance to the skin around the eyes. Included in the mix: tremella mushroom, which retains 500 times its own eight of water, raw wild birch sap to improve tone and texture and white oak bark stem cells to stimulate microcirculation.

Glowoasis Supercharged Hydrating Serum ($38)

Filled with enough Napa cabbage and prickly pear extract to last a lifetime, this powerful serum knows how to add a shot of glow to the face in one punch.

Kora Organics Minty Mineral Hydration Mist ($40)

We thought we knew what refreshing felt like, until we tried this aloe vera- and microalgae-infused spray, which deeply hydrates, strengthens and soothes the skin. Even founder and supermodel Miranda Kerr says it’s her “go-to hydration saver.”

Embryolisse Active Water ($25)

Who knew water could do more than just hydrate? This new product not only adds a burst of moisture, but it strengthens the skin’s barrier, soothes, brightens and removes makeup, too.

Erborian CC Water ($42)

A skin care and makeup formula in one, this skin tint evens out and illuminates the complexion while simultaneously hydrating and plumping.

Ghost Democracy Peptide-Packed Dewy Toning Mist ($34)

If you love your toner but dislike applying it with a cotton pad, this product takes the hassle out of the two-step process. Simply spray it onto the face post-cleanse and watch the blue-green algae extract, pure hyaluronic acid and niacinamide get to work on the skin.

NuFACE Hydrating Aqua Gel ($29)

Use this hydrating gel alongside your NuFACE microcurrent device to leave skin feeling soft and plump post-treatment. We especially love this because it taps glacial water to improve moisture retention.

Dr. Jart Ceramidin Eye Cream ($39)

For the days where you wake up and look more tired than ever, this rich eye cream has your back. To combat dryness, dullness and uneven texture, apply one pump to the undereyes in circular motions. Finish with light tapping to stimulate circulation.

Perricone MD High Potency Growth Factor Firming & Lifting Serum ($129)

Formulated with a stabilized retinol, eggshell membrane and growth factors, this serum delivers a more lifted appearance to the face seconds after application.

First Aid Beauty Oil-Minimizing Toner with Salicylic Acid ($24)

In a clinical study, 98 percent of participants said this toner made their skin look less oily and feel deeply cleansed, and we have to agree. When we first tried this, our faces not only felt refreshed, but our pores looked smaller and our complexion looked brighter.

Paula’s Choice Hyaluronic Acid + Peptide Lip Booster ($29)

To smooth away fine lines and help lips appear full and plump, apply this firming formula, which houses hydrating squalane, shea butter and hyaluronic acid, to the lips.

PCA SKIN Hyaluronic Acid Overnight Mask ($69)

Before head-hits-pillow, apply a light layer of this hyaluronic acid mask straight to the skin. Come morning, you will look luminous and glowy, without any signs of oiliness.