The Best Makeup Products Launching in January

Anastasia Beverly Hills Lip Liner ($18)

The latest launch from Anastasia perfectly outlines our lips for a plump, juicy appearance, and serves as the perfect base for lipstick and gloss, too.

Beautyblender Beam Shadeshifter ($24)

The newest iteration of the cult-classic Beautyblender taps heat-activated technology to change colors when wet, letting you know when it’s ready to be used. Outside of this game-changing switch-up, its colorful hue makes for the ultimate mood-booster.

EM Cosmetics Heaven’s Glow Radiant Veil Blush ($34)

Available in five different shades, this blush is the brainchild of beauty influencer Michelle Phan and highlights the cheek bones and adds a flush of color in just one easy swipe.

JOAH Heal Me CICA Blurring & Cooling Primer ($13)

Struggling with stressed-out skin but still want to wear makeup? Look no further than JOAH’s new primer, which creates a layer between your makeup and the dermis to reduce the look of redness, calm irritation and deliver an ultra-cooling sensation.

Milk Makeup Bionic Liquid Bronzer ($30)

An easy-to-use liquid bronzer with hydrating and plumping skin-care benefits, this squeezable formula glides onto the skin to provide the most beautiful effortless glow.

BITE Agave Lip Butter Balm ($22)

Introduce your lips to this ultra-hydrating, mango seed butter–infused balm, which creates a barrier against the harsh environment to keep lips looking plump and feeling healthy and moisturized.

Colourpop Get ‘Em Tiger Shadow Palette ($10)

You can’t go wrong with shimmering golds and smooth neutrals, and this Lunar New Year-inspired palette proves it. With four gorgeous shades that look beautiful on any skin tone, your day-to night looks will step it up a notch.

Glo Skin Beauty C-Shield Anti-Pollution Moisture Tint SPF 30 ($47)

Formulated with natural mineral pigments for a light wash of color, vitamin C to protect from blue light damage and squalane to support skin suppleness, this product has everything you need for a perfect skin day.

Makeup Revolution 5D Lash POW Mascara ($10)

Pump-up your lash game with this super volumizing and lengthening mascara. While we love it’s formula, we’re also obsessed with this mascara’s packaging. To use, simply push the lid of the product to release and use—no twisting necessary!

Smashbox Photo Finish Control Mattifying Primer ($39)

Blur out imperfections and create a smooth canvas with Smashbox’s new primer. Infused with soothing witch hazel, zinc and salicylic acid, this product strengthens the skin barrier against environmental aggressors, controls oils and keeps skin looking matte all throughout the day.

Too Faced Too Femme Ethereal Eye Shadow & Pressed Pigment Palette ($39)

The number of possible eye looks are endless with Too Faced’s new palette, which features 14 matte and shimmery colorful shades suitable for any occasion.