The Best Makeup Products Launching in February

ONE/SIZE Turn Up The Base BBB Cream ($33)

Blur imperfections and add coverage at the same time with ONE/SIZE’s new skin-perfector, which features second-skin-like pigments and a mango-avocado blend for a visibly smooth finish.

Kosas Revealer Skin-Improving Foundation ($42)

Coming in hot with an impressive 36 shades, this plumping and hydrating foundation-skin-care hybrid taps caffeine, niacinamide and sqaualane to carry out its ultra-perfecting powers.

Merit Signature Lip ($26)

Straight from the line that highlights simplicity and natural beauty, Signature Lip gives lips essential hydration and natural-looking color in one swipe.

Vapour Bronzing Powder ($38)

Liven up a dull complexion with a few sweeps of Vapour’s summer-in-a-pan. While we love it for its ability to give us some “sun,” it also hydrates with olive-derived squalane and soothes with amino acids.

RÓEN ROGLOW Skin Stick ($39)

To deliver a burst of light to the tops of your cheekbones, slide this stick highlighter over your highpoints and you’ll never look back.

Benefit Cosmetics Boi-ing Bright On Concealer ($24)

Brighten dark, tired-looking under-eyes in a flash with this color-correcting formula. In a self-evaluation by 103 participants, 94 percent said the concealer offered a luminous finish and 95 percent said skin looked soft and supple.

ILIA True Skin Serum Foundation

This cult-classic foundation just got a clean makeover. Enhanced with skin-soothing niacinamide, allantoin and nourishing aloe, your skin will have a natural-looking, enhanced glow with a featherweight feel.

KVD Beauty Good Apple Lightweight Full-Coverage Concealer ($28)

The perfect pair for KVD Beauty Good Apple Foundation ($41), this ultra-pigmented concealer blends out like a dream without a crease in sight. Plus, it’s designed for the under-eyes, so the applicator mimics the feeling of your fingertips for an ultra-soft feel.

Freck Lashrocket Liner with Lash Enhancing Peptides ($24)

Looking for a long-wearing eyeliner that simultaneously enhances your lashes? Look no further than Freck’s peptide-infused makeup must-have. In an at-home study of 27 women who used the product for 56 days, 78 percent saw fuller, more visible lashes.

Milk Makeup RISE Lifting + Lengthening Mascara ($28)

93-percent natural and impressively lash-lifting, Milk’s new launch houses four vegan waxes that define each lash and monoi oil to help strengthen and condition.

Item Beauty By Addison Rae Blushin’ Like Cream Blush ($16)

It’s bouncy, it’s pigmented, it’s dewy and it’s long-lasting—it’s Item Beauty By Addison Rae’s newest launch, and it checks all of our beauty boxes. Included in the pan: kiwi seed oil for a glow and squalane for a burst of hydration.

YSL Lash Clash Extreme Volume Mascara ($29)

Intensify your lashes in just a few quick swipes with this ultra-black mascara. The buildable formula not only provides any level of volume, but makes short lashes look longer than ever, too.