The Best New Fragrances in November

MERIT Retrospect L’Extrait de Parfum ($92)

Reach for this highly concentrated perfume—it’s nearly 30 percent fragrance oil and lasts over 12 hours—if you want to “smell expensive,” which is a big trend right now. Rich and luxurious, it’s one of those fragrances you can wear for years—an instant classic. Plus, it’s already a best-seller. The brand sold one bottle every 30 seconds on its launch day, and the feedback has been overwhelmingly positive.

Bond No. 9 Gold Street ($490)

Named after Gold Street, a “small but mighty street nestled squarely within the dizzying maze of the Financial District,” this statement scent exudes wealth and stature. Bond No.9 was inspired by this particular area of New York City, which it describes as being “both literally and figuratively rich with the energy and excitement of the iconic financial center of North America.”

“Gold Street delivers,” says founder Laurice Rahmé. “Vintage French leather is the standout top note, and it’s as fine as any precious valise you’d discover at Les Puces in Paris. It’s definitely very leather-forward and extravagant.”

Jones Road Fragrance Rollerball in Shower ($18)

This is not a new fragrance—it was actually the first one Jones Road launched (in 2023)—but the rollerball is a new format. It’s also limited-edition for the holiday season, so snag it will you can! I am a big fan of rollerballs and always have one in my purse, as well as my carry-on bag when I travel. Though it isn’t super long-lasting on the skin, it accomplishes what it’s meant to: make you smell fresh and clean, like you just stepped out of the shower.

“Fragrance in Shower, for me, is the ultimate pick me up in the afternoon when I have to run from work to dinner,” says founder Bobbi Brown. “The rollerball version is easy to throw in my bag and apply on the go.”

NOYZ 12:00 Eau de Parfum ($85)

This spicy gourmand scent is fun and flirty, and so is its bottle. It’s great for a date night, but also has a certain signature quality about it that makes it wearable for every day, too. “With 12:00 I was inspired to create a candid fragrance that helps induce a state of nostalgia,” says perfumer Jerome Epinette. “It’s playful and sweet with a hint of spice and woods. The jasmine petals, wild raspberry and spun sugar and reminiscent of those life moments where we are consumed with uncontrollable laughter and pure joy.”

EAUSO VERT Dos Mil Años ($185)

Le Monde Gourmand Cerise Riche Eau de Parfum ($25)

If you love gourmand scents and you’re a fan of the cherry trend we’re seeing this year, try this decadent new launch. The fruity-woody fragrance oozes sexy, cherry and dark chocolate vibes, and has a very mysterious quality to it. (I’d say it’s very well-suited for Scorpio season).

“My vision was to craft a scent that’s both a temptation and a hidden pleasure—a fragrance that lures you to embrace sweetness with a hint of edge,” says perfumer Vladimir Lardin. “I was drawn to the idea of a delicious secret, a scent that unfolds with intrigue and playfulness. At its core, a sumptuous cherry note—juicy, ripe and just a touch forbidden— which melts into rich dark chocolate, creating an undeniable and magnetic signature that leaves you craving more.”

David Beckham True Instinct Eau de Parfum ($35)

For all the men out there, or anyone who prefers a more masculine scent, this is the latest one to join David Beckham’s popular Instincts collection (there are now four total). It’s a woody, ambery fragrance (there’s also a distinct green note from pine) that the brand says reflects Beckham’s commitment “to following his intuition and acting on his instinct.” It’s perfect for “confident men who know who they are and own it.”

Longtake Sandalwood Solid Perfume ($36)

The solid perfume segment is expanding rapidly and this is one of the more unique formulas we’ve seen. New from K-beauty brand Longtake (the name is inspired by “the cinematic concept of a single, continuous shot”) is this gel-like solid perfume that feels more like skin care.

The brand’s commitment to sustainability shines in this sandalwood fragrance, which uses upcycled oak sawdust sourced from carpentry workshops, which reduces the need to harvest traditional sandalwood. The formula is vegan, alcohol-free and doesn’t feel sticky. Plus it has incredible wearability, lasting up to 10 hours on the skin.