Prakti
LAUNCHED IN 2022
FOUNDER Pritika Swarup
With ultra luxe textures and proven results, Prakti is a gorgeous line backed by the equally gorgeous Pritika Swarup.
WHY WE LOVE IT
"Nurturing" and "comforting" may not be adjectives thrown around often in the skin-care space, but that's exactly what this unconventional line delivers.
SHOP AT
Prakti
Prakti lives at the intersection of beauty and wellness through the principles of Indian wellness traditions. We are positioned not only as a skin-care solution, but as a lifestyle choice. We are leading a movement in the education of self-care empowerment.
BEST-SELLING PRODUCT
PritiPolish Instant Glow Exfoliator ($48)
The first product is still the top-seller, as PritiPolish continues to sell out and has a long list of accolades behind it. The gentle and effective exfoliator works hard to remove dead skin cells and reveal instant radiance.
FOUNDER NOTES
The response to this product, which is also our first-ever product, has been tremendous. A particularly standout moment was when we completely sold out after our first appearance on the TODAY show.
