INNBEAUTY Project
LAUNCHED IN 2019
FOUNDERS Alisa Metzger, Jen Shane
Offering clean, effective, innovative and affordable skin-care products, INNBEAUTY Project is designed for the modern, ingredient-conscious consumer who demands peak performance without the premium price tag.
WHY WE LOVE IT
INNBEAUTY Project's commitment to creating accessible, high-performance skin care without compromising on clean ingredients or sustainability is nothing short of impressive.
SHOP AT
Sephora, INNBEAUTY Project
With over 30 years of combined experience at major beauty brands, we were inspired to start INNBEAUTY Project due to our frustration with the skin-care industry's high costs and lack of effective, accessible solutions. Driven by uncompromising innovation, our guiding principle is that if we can’t bring to market a superior product when it comes to efficacy, quality and price, we don’t bother.
BEST-SELLING PRODUCT
Extreme Cream Firming & Lifting Moisturizer ($48)
This award-winning cream revolutionizes anti-aging with its clinically proven formula that firms, lifts and contours sagging skin using reverse emulsion technology.
FOUNDERS' NOTES
We invested over $100K in independent, third-party clinical testing to ensure industry-leading results in elasticity, firmness, and collagen production ahead of this launch. This has led to standout moments, including sell-outs and becoming a top-15 moisturizer at Sephora, earning hundreds of 5-star reviews for its groundbreaking results.
FIRST PRODUCT
Green Machine Dark Spot Treatment Serum ($38)
This meticulously crafted serum goes beyond typical vitamin C formulas, offering a potent cocktail of clinically proven ingredients to help tackle dark spots and hyperpigmentation.
FOUNDERS' NOTES
Partnering with Sephora, we identified vitamin C and dark spots/hyperpigmentation as a top category opportunity. We developed Green Machine Dark Spot Treatment Serum and brought it to the market at less than half of the price of the competition. It quickly became a Sephora best-seller.
