MERIT
LAUNCHED IN 2021
FOUNDER Katherine Power
A minimalist beauty brand emphasizing clean, well-edited products designed for an effortless, natural look, MERIT has garnered a cult-like following for its luxurious yet simple approach to makeup.
WHY WE LOVE IT
We've lost count of how many celebrities love MERIT. The brand’s simple approach to clean beauty makes it a winner.
SHOP AT
Merit, Sephora
Designed by makeup consumers, not artists, MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it’s not just another product, but one that you can live with for years to come.
BEST-SELLING PRODUCT
Minimalist Perfecting Complexion Stick ($38)
A makeup multitasker's dream, this does-it-all stick shape-shifts from foundation to concealer to contour with the swipe of its creamy, versatile formula.
FOUNDER NOTES
Since launch, The Minimalist has become MERIT’s number-one best-selling product, and consistently ranked as the number-one stick foundation at Sephora. Its popularity is evident from the overwhelming demand, with a restock waitlist exceeding 10,000 shoppers and over 44,600 ‘Loves’ from Sephora customers.
