10 Must-Have Naturium Products to Grab on Your Next Target Run

There’s no such thing as a “quick” trip to Target. Every time the NewBeauty team goes in for one item, we find a dozen others to take home, and that’s all before we hit the beauty section. Thankfully, Target is the perfect place to discover high-quality skin care, hair products, and makeup without breaking the bank. One of our favorite brands available there? Naturium. You’ve probably seen it all over TikTok—and we can confirm it lives up to the hype. Naturium offers a wide range of cruelty-free products with clean ingredients. To learn more about what all the hype is about, we’ve rounded up 10 top-rated Naturium products—all under $25—that you should definitely consider adding to your cart on your next Target run.

1 / 10

Vitamin C Complex Serum ($21)

Harnessing the power of vitamin C, hyaluronic acid, vitamin E and a bioactive fruit blend, this serum protects your skin from environmental aggressors (pollution, sun damage, etc.) while brightening dull complexions and improving the look of fine lines and wrinkles.

• BUY NOW – $21

2 / 10

The Glow Getter Multi-Oil Hydrating Body Wash ($16)

The oil-to-gel body wash lathers on luxuriously thanks to glycerin, linoleic-rich oils and squalane. Its formula deeply hydrates skin, leaving it noticeable softer, healthier and glowing.

• BUY NOW – $16

3 / 10

Niacinamide Serum 12% Plus Zinc 2% ($17)

A little about niacinamide: It smooths fine lines, fades dark spots, brightens skin, and minimizes the appearance of pores. With 12 percent pure niacinamide, this serum is a must-have for improving skin tone and texture.

• BUY NOW – $17

4 / 10

Niacinamide Cleansing Gélee 3% ($18)

Speaking of niacinamide, Naturium’s niacinamide-rich gélee cleanser gently dissolves dirt and oil for a softer and smoother complexion. The formula also uses amino acids, hyaluronic acid, vitamin C and superfruits for an overall hydrated and balanced clean.

• BUY NOW – $18

5 / 10

Dew-Glow Moisturizer SPF 50 ($22)

This mega-viral moisturizer is consistently a best-seller (often sold out) for a good reason. First, and most importantly, broad spectrum (and invisible) SPF 50 PA++++ protects skin, while niacinamide and ethyl ascorbic acid, a stable derivative of vitamin C, nourish and brighten for your most radiant glowy complexion.

• BUY NOW – $22

6 / 10

The Perfector Salicylic Acid Skin Smoothing Body Wash ($16)

Say goodbye to body acne and rough body texture. With salicylic acid and glycerin, this body wash gently exfoliates bumps and purifies pores while minimizing dryness–keeping skin smooth and comfortable from head to toe.

• BUY NOW – $16

7 / 10

BHA Liquid Exfoliant 2% ($19)

This no-rinse liquid exfoliant uses salicylic acid to smooth uneven skin texture and shrink pores. Use it consistently after cleansing and before serums and moisturizers to see a more radiant complexion.

• BUY NOW – $19

8 / 10

Multi-Peptide Moisturizer ($20)

Peptides are vital in addressing signs of aging, such as wrinkles, dehydrated skin and loss of elasticity, and this moisturizer is loaded with them. It also uses encapsulated ethylated vitamin C and panthenol to reduce the appearance of fine lines and smooth any uneven texture.

• BUY NOW – $20

9 / 10

The Smoother Glycolic Acid Exfoliating Body Wash ($16)

This body wash is made with an AHA blend that includes glycolic, lactic, pyruvic, and tartaric acids to slough off dead skin and bumps, plus red algae to hydrate. Bonus: it can also be used on the face.

• BUY NOW – $16

10 / 10

Plant Ceramide Rich Moisture Cream ($25)

If you have dry skin, meet your new best friend, ceramides. This rich moisturizer boasts a luxurious formula that helps restore your skin barrier, improve signs of aging and protect skin from environmental aggressors. Slather it on your face, neck and chest twice daily for best results.

• BUY NOW – $25