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Things move fast in beauty. From trends to products, there is always something to stay on top of. Each year brings an assortment of buzzy launches, but 2024 has been one for the books. Even though we’re only halfway through the year, it’s pretty clear that it’s all about hair care. Thus far, the beauty set has been blessed with two major celebrity launches, Cecred and Fenty Hair, that took the industry and social media by storm. Outside of celebrities, many other brands have been successful, be it with long-time staple products or new releases.
The demand for product inclusivity within beauty has been ongoing, and the hair-care boom has proven fruitful for all textures and hair types. Recently, Cosmetify released its 2024 Hair Care Report, showing the most popular brands of the year thus far. As an essential part of your beauty routine, finding the right products is key to achieving your best hair yet. Ahead, we’ve gathered the hair-care brands to try this year and a few of their must-try hero products.
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Kérastase Elixir Ultime Refillable Hydrating Hair Oil ($62)
This weightless oil is a game-changer for curly textures because it eliminates frizz and nourishes. It’s formulated with a few oils but the star, camellia seed oil, is what makes it unique. It smoothes the hair’s cuticle to tame frizz and flyaways while imparting shine and protecting against heat damage.
3 / 20
Gisou Honey Infused Hydrating Hair Mask ($57)
Gisou is beloved for its line-up of honey-infused products, which have gone viral on Instagram and TikTok. This hair mask uses their signature honey to hydrate and fortify your hair from the inside out.
4 / 20
Gisou Honey Infused Hair Oil ($46)
Like any hair oil, this luxe bottle is designed to keep frizz at bay. But it also is excellent for hydrating your hair thanks to the moisture-binding honey.
5 / 20
K18 Leave-In Molecular Repair Hair Mask ($75)
Reach for this mask when your hair requires some serious repair. The leave-in treatment is designed to reverse even the most intense damage—think bleach, chemical services and heat damage—to bring your hair back to life in a matter of minutes.
6 / 20
Damage Shield Protective Conditioner ($36)
Conditioning is an essential step in your wash routine. Instead of simply coating your hair with product, this powerhouse formula infuses it with strengthening ingredients to protect against the most common issues, like UV rays, mechanical damage, and environmental stressors.
7 / 20
Wella Invigo Brilliance Mask For Coarse Hair ($19)
Color and chemical services zap the moisture and vibrancy out of hair, so it’s essential to keep your strands moisturized in between appointments. Wella’s Invigo Brilliance mask does just that thanks to a blend of vitamins and copper-encapsulated molecules. The full line even includes a formula for different hair types, so you can ensure you’re getting the most out of the product.
8 / 20
Wella Ultimate Repair Shampoo ($35)
Much more than a cleanser, this shampoo is the first step in bringing your hair back to a healthy state. It works to rebuild your hair by removing buildup from the scalp and detoxifying it to allow for healthy hair growth.
9 / 20
Pantene Pro-V Daily Moisture Renewal Shampoo ($8)
A staple brand in the hair care industry, Pantene has been a go-to for quality, affordable hair care. Take their hero shampoo, which has stood the test of time and still remains a top seller for root-to-tip nourishment.
12 / 20
Redken Blondage Color Depositing Purple Shampoo ($26)
Use the purple shampoo in between color treatments to keep your blonde from getting dull and brassy. The pH-balanced formula has become a favorite for cleansing the hair without stripping it and maintaining long-lasting vibrancy.
13 / 20
OUAI Fine Hair Shampoo ($32)
OUAI set a standard for hair care early into its launch by creating products that performed as well as they looked. Though they have a few staples, their range of shampoos is highly favored for catering to common hair types.
14 / 20
OUAI Curl Cream with North Bondi Fragrance ($32)
Another element that has made OUAI a household name in hair care is its fragrances. This curl cream is the perfect example—it defines curls, leaving them soft, fluffy, and with an intoxicating scent.
17 / 20
Verb Ghost Weightless Hair Oil ($34)
The blend in this oil is almost too good to be true. The base is formed from moringa seed oil, which is rich in nutrients and acts as a detangler, and argan oil to improve elasticity and minimize frizz. It even has bamboo extract to help your hair retain moisture and stay hydrated throughout the day.
18 / 20
Verb Glossy Shine Heat Protectant Spray ($20)
Whether you’re using hot tools daily or sparingly, you need a good heat protectant. This one protects up to 425°F and won’t dehydrate your hair. Instead, it gives you a glossy mirror-like shine.
20 / 20
Living Proof Style Lab Flex Hairspray ($32)
Hairspray that holds and nourishes? Enter this sleek spray. It delivers flexible and touchable hold while protecting your hair and imparting shine.
