Barbie has a new job to add to the resume. CHANEL has announced that Margot Robbie will be the face of its new advertising campaign dedicated to the iconic N°5 perfume ($172). The brand will unveil the campaign in October.
As an ambassador of the House since March 2018, Robbie is “part of the lineage of great actresses who have in turn embodied the essence of this unique scent.”
“An Academy Award–nominated actress and a visionary producer, Margot Robbie is a woman who has decided to create the conditions for her own accomplishments, always with the desire to tell stories carried by strong female figures in mind,” CHANEL shared in a statement. “Her career as an actress and producer is impressive, her aura is irresistible, her charisma, both powerful and serene, resonates in every way with the unique character of the iconic N°5.”
“I think CHANEL N°5 is one of the most iconic fragrances in the world,” Robbie said in a release. “It’s incredible to be a part of it. There’s such an impressive lineage of women who’ve been associated with the fragrance over the years. I am very honored to be joining that long list of incredible talents.”
Created in 1921, CHANEL N°5 is an abstract, mysterious scent of extravagant floral richness and femininity. As the story goes, Gabrielle Chanel asked Ernest Beaux to create “a woman’s perfume, a scent of a woman.” Beaux presented her with various samples of a visionary composition that made unprecedented use of aldehydes. Chanel chose the 5th and decided to name it N°5.
