We love the Forget the Filler products so much, we’ve awarded Lawless Beauty with NewBeauty awards for their beloved lip products. Now, the brand that has mastered the lip plumping game has unveiled its first skin-care product. Founder Annie Lawless says the Forget The Filler Skin-Plumping Line Smoothing Perfecting Cream ($52) is the perfect marriage of skin care and makeup.
Lawless says the brand’s fore into skin-care was a natural progression. “People began asking us about using the Lip Mask around their eyes and on other parts of the face, as they wanted to see the plumping and smoothing benefits on their skin the same way they saw them on their face.” This customer-driven demand fueled the development of the innovative skin care and prep product that promises the same benefits as the beloved Forget the Filler franchise.
An All-in-One Hydrator
The Perfecting Cream is designed to be a versatile multitasker, also functioning as an ideal primer under makeup. Lawless’ dedication to clean formulas is evident in the science-backed formulation and clinical-grade testing to ensures safe and efficacy for all skin types. Lawless explains, “Like all Lawless products, the Perfecting Cream was created out of a genuine need for clean products that ACTUALLY work.”
“I wanted something with the same benefits for the skin,” Lawless admits, reflecting her personal commitment to quality skin care. The Perfecting Cream is a testament to this commitment, delivering on its promise to leave skin plump and smooth. “The Forget The Filler franchise is synonymous with best-in-class plumping, and we are immensely proud of the cult following the line has acquired. So, we made it!” Lawless, a busy working mom herself, delved into development with a clear goal in mind. “I wanted to create a product that worked as much during the day as my ‘serious skin-care’ products do overnight.”
Instant Smoothing
The Perfecting Cream features Lawless Beauty’s proprietary Maxi-Youth, a hyaluronic acid complex. The formula works to improve firmness, elasticity, moisture, and smoothness, while also providing a base for makeup application.
While using it, we noted an immediate smoothing effect that Lawless says has been clinically proven. Key ingredients include Maxi-Youth for increased elasticity and moisture, Octapeptide-3 for wrinkles, Hexapeptide-8 for firming, and a blend of caffeine, panthenol, and black tea ferment for anti-inflammatory and brightening effects.
Lawless confessed its universal appeal as her husband also incorporated it into his grooming routine. “He became interested in the texture, began to see results for me and decided to join me during testing. While he doesn’t wear makeup, he does want the same benefits of efficacious skin care and is now completely hooked! He constantly raves that nothing makes his skin feel softer…and between us, I think he is loving the compliments he has been getting on his skin!”
