Hair dryers have had a major glow-up over the years, combining next-level technology with sleek and stylish designs. Think, the Dyson Airwrap, PATTERN Hair Dryer, and T3 AireLuxe—all beauty icons in their own right. But there’s always room for new players, like Laifen. This under-the-radar brand just dropped at Target, and its hair dryers might be the prettiest we’ve ever laid eyes on.
While Laifen’s hair dryers aren’t available in Target stores just yet, you can shop all three models online: the Laifen SE Lite Hair Dryer ($80), Laifen SE Hair Dryer ($130), and Laifen Swift Premium Hair Dryer + Bag ($170). The SE Lite, the most affordable of the bunch, is lightweight, fast-drying, and frizz-smoothing, with a matching snap-on nozzle for precision styling. The brand recommends it for travelers because it’s ultra-compact and portable.
The Laifen SE Hair Dryer is a step up from the SE Lite with more power and heat settings. Unlike the SE Lite, it comes with magnetic nozzles, including a standard nozzle and a diffuser nozzle for curly hair. One of our favorite features is its LED indicator lights that make it easy to switch between settings and know which it’s set to (red for hot air, yellow for warm, and blue for cold).
And last but not least, the Laifen Swift Premium Hair Dryer is, as its steeper price tag insinuates, the most luxurious of the three. It comes with a travel bag, has the fastest drying time thanks to a high-speed motor, and includes the same two magnetic nozzles as the SE.
If you’re in the market for a new hair dryer, we’ve linked all three below. We have a feeling you’ll be among the first Target shoppers to get your hands on one, but definitely not the last.
