For those of us willing to date ourselves, there is still something so electric about passing by the original Kiehl’s apothecary on the corner of 13th Street and Third Avenue in New York. The East Village location was the Mecca for skin care, free samples, personalized service and a fun look at a life-size skeleton for many years—and a lot of that magic still exists right where it started. Before there were Sephoras scattered around the city, there was an almost frenzy-like following surrounding the brand’s Calendula Herbal-Extract Toner ($75), Blue Astringent Lotion (loved by Andy Warhol), Kiehl’s Lip Balm #1 ($12), Ultra Facial Moisturizer ($26) and that iconic Musk.
As the full logo implies, the Kiehl’s brand has been around since 1851 and, as of today, it officially has expanded into the Amazon Premium Beauty Store. According to a release, “The brand sees an opportunity to forge new customer relationships while adapting to the ever-evolving digital landscape. By expanding into Amazon, its diverse lineup makes it the perfect one-stop shop for all households.”
The Kiehl’s Amazon storefront offers Amazon Premium Beauty customers an extensive range of products, including new launches like the Better Screen UV Serum SPF 50 ($42), Truly Targeted Acne Clearing Solution ($30), and Clearly Corrective Triple Acid Peel ($50), alongside iconic products such as the Ultra Facial Cream ($39) and Rare Earth Deep Pore Minimizing Mask ($26). This selection will be accompanied by iconic and hero products noted below, all available with fast, free Prime shipping on every order, ensuring seamless delivery for Prime customers.
Additionally, several of the brand’s bestselling formulas have been awarded Amazon’s Climate Pledge badge via the Cradle to Cradle certification.
“Launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl’s journey of over 170 years of skincare and innovation,” said John Reed, General Manager, Kiehl’s Since 1851. “Inspired by our heritage as a neighborhood apothecary brand, this collaboration allows us to continue our legacy while providing high-performance skincare solutions at even greater scale. Our storefront will feature over a hundred products, including our classic Ultra Facial Franchise and newness such as Truly Targeted Acne-Clearing Pimple Patch and Better Screen UV Serum SPF 50+. With Amazon, we are excited to offer our community another seamless shopping experience to further our mission in providing best-in-class service to Amazon’s diverse consumer base.”
“We’re excited to welcome Kiehl’s to Amazon Premium Beauty—a heritage brand with a devoted following,” says Ali Kole, Head of Amazon Premium Beauty. “Working with Kiehl’s to build a best-in-class beauty brand store that showcases the brand’s strong innovative spirit supports our vision to offer Amazon customers unmatched beauty selection with engaging and inspiring shopping experiences.”
As part of the Amazon launch, the brand says it “aims to position itself as a heritage brand of the future, embracing accessibility to connect with a broader audience across the United States. The brand sees an opportunity to forge new relationships with customers while adapting to the ever-evolving digital landscape. This digital shift complements the brand’s dedication to personalized and high-touch service in its brick-and-mortar locations.”
