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Kate Moss Wore This $29 Mascara for 28 Hours and It Stayed Flawless

Kate Moss Wore This $29 Mascara for 28 Hours and It Stayed Flawless featured image
Getty Images / Edward Berthelot
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“We’ll have what she’s having” is what we say about Kate Moss pretty much all the time. So, you can imagine our excitement when we learned that the 50-year-old supermodel is obsessed with Charlotte Tilbury’s Exagger-Eyes Volume Mascara ($29). She’s such a fan that she once wore it for over a full day—and it stayed flawless.

“When Charlotte told me that the volume and curl lasts for 28 hours, I didn’t believe her, but we went out dancing after the [campaign] shoot and it didn’t budge, smudge or flake!” Moss told Good Housekeeping.

Moss evidently put it to the ultimate test: “She wore it for 28 hours, and it went viral,” Charlotte Tilbury, the makeup artist behind the namesake brand, told Page Six Style. “The formula is incredible,” she added, noting that it can give lashes “nine times the volume.”

While that tidbit came straight from the brand founder herself, the rave reviews don’t stop there. “I went to a concert, danced, home, slept, went to work, and the mascara had not budged a bit. 24 hours later, it looked the same,” one Sephora shopper wrote in the reviews section, adding, “Unbelievable! It is a really good quality product.”

Another five-star Sephora review raved, “Though it takes a moment to dry, the payoff is worth it: this mascara lasts a solid 12 to 18 hours for me. Even during my workout, where I tend to sweat, it held up without a single smudge—talk about staying power!”

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Charlotte Tilbury’s Exagger-Eyes Volume Mascara
Charlotte Tilbury’s Exagger-Eyes Volume Mascara

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Even one of our editors couldn’t resist putting it to the test. While its long-lasting wearability is clearly impressive, she was most struck by its unique brush design and the dramatic effect it had on her lashes. “I personally love the design of the brush, which features soft fiber bristles on one side and defined bristles on the other,” she wrote in her comprehensive review. “On me, it deposits a lot of product on my water line when I hug the root of my lashes. This makes the overall look even more bold.”

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