Jason Wu Beauty is embarking on an exciting new chapter in its brand journey. The cosmetics line—which debuted at Target in 2020 with a faux freckle pen, eyebrow essentials, and makeup primer, among other everyday essentials—has officially expanded to more than 3,000 CVS stores nationwide, as reported by multiple sources.
The collection has already landed in stores, and prices remain budget-friendly, priced between $12 and $19, per Business Wire. The outlet reports that customers will also be able to order Jason Wu Beauty products online for pick up starting April 28, and for direct shipment to their doorstep starting May 1.
The CVS assortment will debut with a range of products, enough to create a full face of makeup. Per an Instagram post from the Jason Wu Beauty Instagram account, some of the exact skus include brand favorites such as the Flora 9 Mini Palette in Matte Agave, Opal Stick Highlighter, and Blush Trio Palette in Beautiful Earthling.
CVS will also be stocked with “must-haves like Tint It Oil It Plump It in Pink Pineapple, the classic Hot Fluff in Apple Pie, and the nourishing Good Night Mr. Wu,” per the Instagram caption. NewBeauty staff writer Rowan Lynam is a big fan of the latter, and even wrote a comprehensive review of the lip mask, praising its quick absorption, comfortable wear and fast-acting hydration.
“We created Jason Wu Beauty to inspire others and show that everyday beauty can be effortlessly chic,” said fashion designer and brand founder, Jason Wu. “I am so excited to continue to bring products to the marketplace for customers who enhance their natural beauty and allow their confidence to shine. This expansion with CVS allows us to reach even more of our audience and provide them with the opportunity to make picking up their favorite Jason Wu Beauty products easier than ever.”
The brand was founded on the idea that beauty should be easily accessible to all. In an interview with Grazia USA at the time of launch, Wu told the outlet that he and cofounder Toni Ko sought to “create the first prestige designer to launch a beauty line at the masstige level.”
He further elaborated: “The idea was to create something that’s really easy and user-friendly for the modern woman. It’s not about taking three, four hours to get ready, it’s about taking maybe ten minutes. And the other idea is elevation. The packaging has every bit the look of prestige beauty. Just because the price point is masstige doesn’t mean you have to compromise on the quality and the look.” It’s safe to say he nailed it.
