The wait is over: As of today, September 6, buzz-worthy beauty brand Iris&Romeo has officially arrived on Sephora shelves across the nation. Already a hit on Sephora.com and Credo, this NB100 winner is now gracing all 500+ Sephora locations, bringing its philosophy of mindful beauty to the masses.
Founder Michele Gough-Baril’s vision goes beyond simplifying your beauty routine—she wants Iris&Romeo fans to embrace a more intentional lifestyle. “In a world of excess, we ask ourselves, ‘What’s really essential?'” Gough-Baril told NewBeauty. This ethos is evident in every Iris&Romeo product, designed to prioritize skin health and overall well-being.
Sephora shoppers can now get their hands on Iris&Romeo’s star players: Weekend Skin SPF 50 ($50), Best Skin Days ($48), The Reset ($45) and Lash Up Mascara ($29). Each product is a testament to the brand’s commitment to “conscious essentials,” multi-tasking heroes that create more time for self-care and less waste for our planet.
At the heart of Iris&Romeo’s offerings is their innovative skin care. These aren’t your average cosmetics; they’re serum-strength formulas enhanced with natural color pigments for that coveted “lit from within” glow. The result is effortless, bare-faced beauty that lasts all day without compromising skin health.
Celebrity fans are already singing the brand’s praises. Olivia Wilde and Anna Sophia Robb are devoted to Best Skin Days, a tinted everyday moisturizer with vitamin C and hyaluronic acid. Merrin Dungey and Kristen Bell (who rocked the Coral shade on our cover!) can’t get enough of the Power Peptide Lip Balm ($26).
As we transition into fall, Iris&Romeo’s Sephora launch couldn’t be more timely. It’s an invitation to edit your life, step away from hustle culture and make room for living. Whether aiming for a flawless complexion or to simplify your routine, these products promise to deliver—all while keeping your skin’s moisture barrier and overall wellness in mind.
Ready to revolutionize your beauty regimen and your lifestyle? Head to your nearest Sephora and discover why Iris&Romeo is set to become your new favorite brand. After all, sometimes less truly is more in the world of beauty and beyond.
