These Are the Most Innovative Beauty Launches of 2020

CoverGirl Clean Fresh Cooling Glow Stick ($11)

Covergirl’s Clean Fresh Collection has officially launched! Clean Fresh is 100-percent vegan and free from ingredients like talc, parabens, formaldehyde, phthalates, mineral oil and sulfates. And in a world where clean beauty typically comes at a high price point, Clean Fresh is an affordable and accessible option with all products retailing around ten dollars. One standout of the line is this revolutionary portable shimmer highlighter that instantly cools skin and leaves it looking fresh and radiant. Simply swipe onto eyelids, cheekbones, down the nose or brow bone to rejuvenate and highlight skin anytime. Super portable, you can toss the glow stick into a pocket or bag and take with you for whenever you need a little extra glow.

StriVectin Cloudberry Moisture Plumping Cream Mask ($48) 

Perfect for the drying days of winter, this creamy replenishing mask is powered by antioxidant-packed Cloudberry and Prickly Pear extracts—two resilient adaptogens known to survive the harshest conditions—to flood skin with intense moisture and promote lasting hydration. With an additional superfruit blend of watermelon, apple and lentil extracts plus hyaluronic acid, the mask visibly plumps dry, dehydrated skin. Simply leave on for 15-20 minutes before rinsing off with water or a warm, wet cloth.

Maybelline New York Falsies Lash Lift Mascara ($10.50) 

Get the look of false lashes minus the cost and hassle! Falsies Lash Lift Mascara is a new lifting mascara that delivers dramatic length and volume instantly, replicating the look of false eyelashes. The innovative double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen minus any clumps or smears. The mascara is available in washable and waterproof formulas and designed to last all day.

Essie Expressie quick-dry nail polish ($9)

Legacy nail brand essie just dropped its newest product: Essie Expressie. Designed to dry in just one minute flat, the quick drying polish comes in an incredible 40 colors and a never-before-seen bottle. Another amazing feature? The new brush that is wider, slightly angled and complements a speedy manicure (most will be able to cover their entire nail, or close to it, in a single swipe). The bristles make applying with both hands, including your non-dominant hand, super easy. And one note about the finish, it’s a bit different from what you might be used to: It’s not glossy or matte, but more of a creamy, milky, almost ceramic-glaze look.

L’Oreal Derm Intensives 10% Glycolic Acid Serum ($30)

This revolutionary new exfoliating serum guarantees results in just one week (really, the company will offer a full refund if not!). This deeply clarifying serum visibly evens skin tone, reduces wrinkles and will reveal smoother, brighter skin in days. Containing powerhouse resurfacing ingredient glycolic acid (once only available in a dermatologists office) plus soothing aloe, you can expect noticeably younger looking skin, fast.

Nexxus Scalp Inergy Foam Shampoo ($12)

The healthiest hair starts at the base so naturally, the scalp is taking over the hair-care market in 2020—and Nexxus is one of the leaders with its first scalp-care range. The Nexxus Scalp Inergy line comes with a Gentle Exfoliating Scalp Scrub, Leave-In Treatment, In-Shower Foam Shampoo, and Ultra-Light Conditioner. Our favorite is the shampoo which actually gives you 4x stronger hair while also nourishing your scalp. Enriched with a fortifying PROTEINFUSION blend containing wheat protein and ginger root, the lightweight clarifying foam lifts impurities and buildup from the scalp, leaving you with healthier, stronger strands.