Farfetch has been a reliable one-stop-shop for luxury fashion and designer accessories for years, but now it’s expanding into beauty. This move doesn’t come as a much of a shock as the company acquired luxury beauty retailer Violet Grey earlier this year. The website will now house more than 100 beloved brands spanning skin care, makeup, bath and fragrance. Brands span from Chanel to Charlotte Tilbury and Nuface to Olaplex.
Beyond what the company is selling, it also seeks to create a community with the Farfetch Beauty Global Collective, a group “of brand founders, industry experts, creatives and visionaries shaping a new approach to beauty,” explains a press release. The collective is compromised of a variety of big beauty players, including dermatologists, cosmetic chemists, makeup artists and more. You can shop each of the collective member’s curated list of favorite products.
You can join the community alongside these experts, for free, and share and collect beauty tips and tricks. As you share, you’ll earn points, which helps you level up, thereby snagging exclusive discounts and early access to sales.
“Beauty is such an important way for people to be able to express themselves and their individuality—it’s transformative,” Holli Rogers, Chief Brand Officer of Farfetch, said in the press release. “We took this as an opportunity to shake up the online beauty retail experience by bridging fashion and beauty to appeal to our existing audience of fashion lovers.”
