We’ve come a long way in the realm of sustainability in beauty. But, there are still mountains to move as we progress towards a world where effective, high-quality beauty products are planet-safe too. When it comes to innovations that have revolutionized the sustainable beauty industry, solid self-care products like solid shampoos, conditioners and perfumes are the first to come to mind.
One brand ruling the solid hair-care circuit is certified B-corp beauty brand Ethique. With an extensive selection of solid shampoo and conditioner bar products formulated for various unique hair needs, Ethique has changed the game for sustainable hair-care products for decades. Today, the brand launches at Ulta stores nationwide. Ahead is everything you need to know about the exciting expansion.
It’s the Year of Solid Beauty—Ethique Hits Ulta
When we think of shampoo and conditioner, we almost always picture the staple products in a liquid format. Have you ever considered that a solid alternative could be more sustainable and effective, too? Ethique’s solid hair-care products contain up to 60 percent active ingredients, up to 30 times more potent than a liquid shampoo or conditioner. Formulated according to strict EU standards and proven effective through clinical trials, the brand’s solid shampoo and conditioner products exceeded consumer expectations, amassing over 50,000 five-star reviews from shoppers across the globe.
Not only can you count on Ethique’s line of individualized, curated hair-care products to deliver supercharged results, but you can also rest assured that your purchase is planet-safe. Ethique is a certified B Corporation and its products are “naturally-powerful, high-quality and free from microplastics, harsh sulfates or SLS/SLES, parabens, phthalates and silicones,” the brand explains. All Ethique ingredients are ethically sourced, Leaping Bunny certified and 100 percent vegan. Plus, Ethique donates 2 percent of profits from all sales to charity.
It’s a new year, and there’s no better time to get going on a sustainable, powerful hair-care routine. Available online now and in-store at all Ulta locations nationwide January 12, Ethique’s best-selling, hair-loving products like the Repairing Solid Shampoo ($17), Curl-Defining Solid Shampoo ($17) and Everyday Shine Solid Shampoo ($17) are now easier to get your hands on than ever. Once you go solid, you won’t be going back.
