Dieux, the clinically backed skin-care brand known for its transparent approach to marketing and beauty, has just launched its first-ever facial cleanser. Available now on DieuxSkin.com, the Baptism Gel Cleanser ($34) is set to redefine your cleansing routine.
Since bursting onto the scene in 2020, NB100 winner Dieux has quickly become a holy grail for those seeking honest, effective skin care. Remember those iconic reusable eye masks that sparked countless imitations? Dieux has done it again, proving that innovation and integrity are at the heart of everything the brand does.
Baptism isn’t just another face wash; it’s a skin revival. Dieux set out to prove that powerful cleansing can indeed be gentle, and they’ve succeeded. This gel cleanser transforms into a milky, rich lather that effortlessly removes makeup while keeping skin hydrated. In the saturated world of cleansers, Baptism is a refreshing change suitable for all skin types and is non-sensitizing and acne-safe.
The Formula
Dieux’s cofounder and cosmetic chemist Joyce de Lemos is the mastermind behind Baptism’s innovative formula. She developed a gentle cleansing complex that lifts only what you want to remove—dirt, excess oil, pollution and makeup—without stripping your skin barrier. The result: skin that’s purified, stronger and ready to face the day.
In a first for the brand, Dieux is offering Baptism in two versions: fragranced and fragrance-free. For those who love a sensory experience, the fragranced option blooms with notes of juniper, citrus, pear and amber as it’s lathered onto the face. Worry not—the fragrance-free version doesn’t skimp on the skin benefits.
As for what powers Baptism, key ingredients include 10% glycerin, 2% betaine, 1% glycolipids and 8.5% gentle cleansing complex. The fragranced version contains 0.8% fragrance for those who opt for the aromatic experience.
Ready to elevate your cleansing ritual? Baptism is available now on DieuxSkin.com for $34. Whether you’re a long-time Dieux devotee or new to the brand, this launch promises to be a divine addition to your skin-care lineup.
