Catherine Zeta-Jones is getting into the beauty biz, announcing today that she’s expanded her Casa Zeta-Jones brand into the world of color cosmetics.
Developed in conjunction with KF Beauty (the masterminds behind the popular WUNDER2 and WUNDERBROW) Zeta-Jones took to social media to share the details of the launch, which she said came from her own “search for the best, cruelty-free products.”
“Starting with my new mascara and eyeliners, my mission for #CasaZetaJones is to create a universe of products that exude the feeling of effortless elegance that surprises by being both practical and indulgent,” the 50-year-old said.
As of now, three products—a mascara and two pencil eyeliners—are available on the Casa site, but the star hinted this is just the start to the collection.
“We’re starting with ‘My Mascara,’” Zeta-Jones said in a release. “It’s the perfectly buildable, all-day mascara. It means you can wear just enough to feel great during the day, and add a few extra strokes in the evening to take it to the red carpet level.”
