Mascara

Body

Every NewBeauty Award Winner You Can Get at the Sephora Sale

By Allie Hogan April 9, 2022

We've curated a list of winners for you.

Face

16 Beauty Products with Smart, Eco-Friendly Packaging

By Anna Jimenez and Allie Hogan March 23, 2022

Some of your favorite brands have gone sustainable.

Mascara

10 New Mascaras for Thicker, Fuller, Longer Lashes

By Tatiana Bido February 24, 2022

What we're loving now.

Iskra Lawrence on Self-Love, the Hardest Parts of Motherhood and the $11 Mascara She Can’t Quit

The Ultimate Beauty Gift Guide for Women in Their 40s

Your Mascara Could Be Aging You

How This Innovative Beauty Company Simplified False-Eyelash Application

Tips + Tutorials

Julia Roberts’ Makeup Artist Shares 4 Tips for Flawless Summer Makeup

By Britt Fallon June 23, 2021

From the right way to conceal a blemish to the mascara step we often forget.

Mascara

Amazon’s Number-One Selling Mascara Just Got an Upgrade

By Danielle Fontana Dooley June 15, 2021

This one’s worth adding to cart.

The Best Sweat-Proof Makeup That Won’t Melt Off This Summer

By Danielle Fontana Dooley June 4, 2021

These products won't do a disappearing act.

Priyanka Chopra Jonas Says This Volumizing Mascara is ‘Amazing’

Molly Bernard on the Final Season of ‘Younger’ and the Clean Mascara That Won’t Budge ‘Under Any Circumstances’

Beauty School: The History of Mascara

How This New Magnetic Upgrade on a Cult-Classic Mascara Helped Me Ditch Lash Extensions

The Best Makeup Sets to Gift Your Beauty Maven

This New Mascara-Only Subscription Box Is the Holiday Gift We All Need

Charlotte Tilbury Just Launched Pillow Talk Mascara, and I’m Obsessed

The 12 Best Mascaras Under $20 for Fuller, Longer-Looking Lashes

Rosie Huntington Whitely Says This Mascara Has Replaced Her Eyelash-Extension Habit

The Beauty Launches We’re Most Excited About This Month

ultacoronavirus

Every Ulta Store Is Closing Tomorrow—Here’s What it Means for the ’21 Days of Beauty’ Sale

Helen Hero

The Drugstore Moisturizer Helen Mirren Has Used For More Than 10 Years

oliviacolman

The $13 Lipstick Olivia Colman Wore at the Oscars to Complement Her New Hair

innovativeproducts

These Are the Most Innovative Beauty Launches of 2020

GettyImages 685046819

This Is the Best-Selling Mascara at CVS Two Years in a Row

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