Boscia just shared major news. Eight months after announcing its closure, the beloved clean beauty brand took to Instagram to confirm its triumphant return.
This marks only the second update from Boscia since the summer. On Christmas Eve, the brand hinted at a January relaunch, but its latest post solidifies the plans.
“Exciting things are coming your way!” the brand shared on Instagram this week. “We’re working behind the scenes for our big 1/14 site reopening. Hold tight—it’s almost time!”
Mark your calendar: The brand also mentioned that the “site will reopen on 1/14/2025 at 12:00AM PST,” with a note that “the exact time might vary slightly due to system conditions.”
Naturally, fans flocked to the comments section to share their excitement. “I can’t wait to get restocks on my favorite cleanser,” one person wrote. Others asked eagerly, “Wait, like are you guys back fully? Like, not a limited drop but back in business?!?!”
While Boscia didn’t explicitly confirm in the Christmas Eve post, it hinted at a “short comeback.” However, in this latest update, the brand’s hashtags—#WeAreBack and #SiteReopening—suggest a more grandiose return. NewBeauty will keep you updated as we learn more about the brand’s future and, most importantly, whether you should stockpile your favorites once the site is live.
