10 Products NewBeauty Readers Couldn’t Stop Buying In February

We co-sign all of these.

Leiana Foye

Published: Feb 29, 2024

As expected, our devoted readers love to try out the best of the best in beauty, and in February that meant glow-inducing skin care, celebrity-favorite makeup and a hormone-free, plant-based growth serum for luscious lashes. If you’re a like-minded product enthusiast, here’s what your fellow beauty brethren couldn’t stop buying this month.

1 / 10

Firm Believer Goji Stem Cell + Pomegranate Smoothing Neck + Face Cream ($42)

The often sold-out face and neck cream that shoppers say firms skin and diminishes “tech neck wrinkles” was (finally) back in stock this month and NewBeauty readers jumped at the chance to grab it before it sells out again.

BUY NOW – $42

2 / 10

kai Original Perfume Oil ($54)

Winona Ryder and Pamela Anderson get stopped every time they wear this fresh and flowery perfume oil by kai. The brand also counts Naomi Watts, Ellen Pompeo, Jennifer Aniston and Sarah Michelle Gellar as fans.

BUY NOW – $54

3 / 10

Vegamour GRO Lash Serum ($72)

This lash serum from Nicole Kidman’s go-to hair growth brand is hormone-free, plant-based and won’t cause irritation or discoloration. One reviewer said it grew their lashes so long, they stopped getting lash extensions.

BUY NOW – $72

4 / 10

SkinCeuticals C E Ferulic ($182)

Skin-care experts often recommend SkinCeutical’s OG vitamin C serum, and top plastic surgeons do too. Pittsburgh plastic surgeon Leo R. McCafferty, MD says his patients nicknamed it “liquid gold,” because it’s “considered the gold standard in daily vitamin C treatments.”

BUY NOW – $182

5 / 10

Dermalogica Pro-Collagen Banking Serum ($89)

Tina Fey stepped on to the pink carper for the premiere of he Mean Girls musical movie looking downright ageless, thanks in part to this new collagen-preserving serum. I tried it too, and it’s quickly become a serum I look forward to wearing every day.

BUY NOW – $89

6 / 10

CHANEL Le Rouge Duo Ultra Tenue ($48)

Jennifer Aniston wore this liquid lipstick meets high-shine gloss to this month’s 2024 SAG Awards, and our readers jumped to grab it too. Aniston’s exact shade? Light Rose, a pink-coral shade with golden shimmer.

BUY NOW – $48

7 / 10

U Beauty The SUPER Intensive Face Oil ($188)

One of the most exciting February launches among NewBeauty readers was this unique face oil brimming with peptides, antioxidants, and vitamins C and E. “The orangey color is natural from astaxanthin marine algae, which is one of the strongest antioxidants,” wrote our director of beauty, Brittany Burhop Fallon.

BUY NOW – $188

8 / 10

Pat McGrath Labs LiquiLUST™ Legendary Wear Lipstick ($34)

This one’s for the Swifties. Taylor Swift wore this vivid matte lipstick in her music video, “Bejeweled,” specifically, shade Elson 4. Fans also suspect it’s one of the singer’s go-to lip colors during the Eras tour.

BUY NOW – $34

9 / 10

Merit Beauty The Full Collection ($300)

Celebs aren’t the only fans of Merit Beauty’s well-curated, high-quality makeup. NewBeauty readers want it all—and luckily, the minimalist beauty brand offers just that with this 12-piece set that covers their entire catalog.

BUY NOW – $300