In a recent survey of more than 700 NewBeauty readers,* we asked about their supplement routines for overall health and wellness, beauty, and more. One standout takeaway? Multivitamins are a staple for many, with 61% of respondents saying they take them regularly. But not all vitamins are created equal—some brands have earned a dedicated following for their convenience, effectiveness, and even great taste. Here are the multivitamin brands our readers rave about the most.
HUM Nutrition
Loved for its high-quality ingredients and convenience, HUM Nutrition’s Base Control is a favorite among readers who want a no-fuss, effective multivitamin. It contains 22 vitamins and minerals, including iron, to help bridge any nutrition gaps.
One reader, 55, shared that they love the HUM multivitamin because “it’s small, you only have to take one, it’s a great price and has everything I look for in a multivitamin.”
Another reader, 49, praised HUM’s subscription model, saying they have been using HUM supplements for quite some time. “I get a monthly box shipped automatically which is convenient and it contains 4 different supplements,” she shares, noting she has been “very happy with the results I’ve gotten.”
Vitafusion
For those who prefer gummy vitamins, Vitafusion is a go-to choice, making supplementation both enjoyable and effective. The brand offers a generic multivitamin and options for women and men.
A 64-year-old reader calls the brand her go-to, expressing her love for the ease of popping gummy vitamins while on the go. “The flavors are pleasant and I feel confident that I am taking a good quality supplement,” she shares. “I’ve been using them for years. I appreciate that they can be purchased at a decent price and that they have a large quantity in each bottle.”
Another reader, 41, shared that Vitafusion is her daily multivitamin of choice because it’s “chewable, easy on my stomach and has a sufficient amount of biotin and vitamin B.”
OLLY
OLLY vitamins stand out for their variety of targeted formulas and great taste, making them a fun and easy addition to any routine. The brand’s Women’s Multi combines vitamins A, C, D, E, and Bs, plus biotin and folic acid for an all-in-one solution.
A 51-year-old reader appreciates OLLY for its wide range of options that address different concerns. “They are easy to take and affordable,” she shares. Another reader, 32, highlighted how the gummy format makes it easier to remember to take daily, “and they taste great!”
The Takeaway
With so many options on the market, it’s clear that taste, convenience, and effectiveness play a huge role in choosing the right multivitamin. Whether you prefer a simple capsule like HUM, the chewable ease of Vitafusion, or the targeted approach of OLLY, there’s a vitamin out there that makes daily wellness something to look forward to.
*Source: BeautyEngine Advanced Research, 2025
