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When you think of It-girl fragrances, what scent profiles come to mind? Something classy, right? Captivating, luxurious smells like bergamot or sandalwood, rose or oud. While all of those notes are inviting and memorable, I have a feeling—my beauty editor spidey senses are tingling, you could say—that berry fragrances are about to be the next big thing.
Fruity fragrances have always been around, and citrusy, brighter scents tend to gain popularity in the warmer months, but I think we’ve failed to appreciate the value of berry scents for colder seasons. Think about it—there are few things as cozy as a fresh-baked blueberry pie or a warm pile of strawberry pancakes, so why wouldn’t we embrace all things delectable and berry-inspired when it comes to our scents for fall and winter?
“Gourmand fragrances continue to be very popular with a variety of fruit notes,” says Perfume Society expert Alison Pitcher, “Cherry, although not strictly speaking a berry, can be found in many of the fragrances launched last year and again in 2024. Juicy, with a slight tartness, cherry is very versatile and blends well with many other notes, especially florals and resins, creating a huge selection of bright or sophisticated scents through to dark, decadent aromas.” If you want to embody those juicy, sophisticated and slightly dark energies Pitcher notes as aspects of berry fragrances, keep reading to find your new signature scent.
7 Berry Fragrances to Try Now
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One of Pitcher’s recommendations for berry fragrances, Fragrance du Bois’ Sirene features a top note of cherry but also showcases pepper and incense notes that “add a piquancy,” Pitcher notes.
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If you’re looking for a first date fragrance or something to wear to a party that will guarantee to turn heads, this Initio berry-based perfume is a great option. With notes of cherry, vanilla, cognac, tobacco and pink pepper, Pitcher describes the scent as having a “sultry assignation.”
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Another fruity fragrance guaranteed to get you those “what perfume are you wearing?” comments on the daily, Juliette Has a Gun is a “fruity yet provocative” fragrance, as Pitcher describes it, bolstering berry notes like dark cherry with muskier scents like pepper and Tonka.
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Malin + Goetz is another brand that exudes cool-girl energy, and their Strawberry Eau de Parfum is no different, completely reinventing the fruit in this “deconstructed and unexpected” perfume, as the brand puts it. Combined with sparkling bergamot, cedarwood, jasmine and pink pepper, this strawberry fragrance is dynamic, fresh and genderless.
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If you want to lean into your Short ‘n Sweet era, Phlur’s Strawberry Letter is the perfect way, embracing that playful, juicy energy with notes of strawberry, plum, wild lily, amber and cassis leaves.
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If you like a fruity-feminine fragrance, Kate Spade’s Chérie is the perfect way to get you into your berry scent era, blending notes of raspberry, redcurrant, musk, white wood, jasmine and sweet pea for a perfume that is playful and bright but still sophisticated and fresh.
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No one does luxurious, It-girl scents like Byredo, and their Rouge Chaotique is a berry scent featuring blackcurrant (cassis), saffron, lemon, plum and more for a fragrance that creates a gourmand profile sure to linger for hours.
