NewBeauty Awards: Eye Makeup

BEST VOLUMIZING MASCARA

We love UOMA Beauty Drama Bomb Mascara’s ($20) ability to make even the thinnest of lashes look va-va-voom, but we love the brand’s mission to support diversity even more.

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BEST WATERPROOF MASCARA

A viral sensation—it’s had more than 150 million views on TikTok—Maybelline New York Lash Sensational Sky High Waterproof Mascara ($9) gives lashes brow-grazing length, and keeps them that way all day.

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BEST LENGTHENING MASCARA

Bite Beauty’s first foray into the eye category is a home run. A luxe, clean formula, Upswing Full-Volume Mascara ($28) delivers maximum length and curl with no clumps to be found.

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BEST FAN-EFFECT MASCARA

Lancôme Lash Idôle Mascara ($26) boasts a curved brush with 360 micro-bristles in 90 different sizes to push up and fan out every single tiny lash. Eyes look more awake and lashes look more voluminous—it’s confidence in a tube.

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BEST TUBING MASCARA

Powered by a patented tubing technology, Thrive Causemetics Liquid Lash Extensions Mascara ($24) lengthens and lifts lashes with zero flaking. The best part? When it’s time to take it off, there’s no cleanser or rubbing required.

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BEST LIQUID EYELINER

Whether you’re in the mood for a chunky wing, a smoky stroke or a skinny flick, Stila Stay All Day Dual Ended Waterproof Liquid Eye Liner ($28) has you covered, and provides superior accuracy for those who need a little help.

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BEST EYELINER PENCIL

The only thing better than an opaque, blendable liner? One that’s easy to apply. Charlotte Tilbury The Classic ($22) glides on lids like butter and looks sleek no matter the technique.

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BEST EYESHADOW STICK

With a blendable cream on one end and a velvety-soft powder on the other to seal it in, Laura Geller Make It a Double Eyeshadow Stick and Powder ($24) makes application so easy, an on-the-go smoky eye is achievable.

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BEST BROW PENCIL

Benefit Precisely, My Brow Pencil ($24) promises 12 budge-proof hours, which is a bonus, but it’s that ultra-fine tip that gives us so much control, the name says it all.

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BEST TINTED BROW GEL

Part brow gel, part treatment, Rodan + Fields Brow Defining Boost ($112) harnesses the brand’s iconic Lash Boost technology and a natural tint—it comes in four shades—for better-looking brows both instantly and over time.

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BEST BROW SERUM

Grande Cosmetics founderAlicia Grande had a stroke of genius when she created GrandeBROW Brow Enhancing Serum ($70). The clear, amino acid–infused formula gives sparse brows new life in just six to eight weeks.

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BEST CLEAR BROW GEL

A little goes a long way with Anastasia Beverly Hills Brow Freeze ($23), a translucent waxy gel that locks natural-looking, feathery brows firmly in place all day long.

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BEST LASH SERUM

We’re not the only fans of ophthalmologist-developed RevitaLash Advanced Eyelash Conditioner & Serum ($150): One peptide-packed tube is sold every 33 seconds around the world.

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BEST FAUX LASHES

The Lashify Control Kit ($145) makes it simple to master the art of faux lashes, and results last longer than traditional falsies—up to a full week. One editor got so hooked, she converted from her beloved salon extensions.

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