If you’d asked me what I associated Ashley Tisdale with back in 2010, I would have immediately said the High School Musical mega diva, Sharpay Evans. Nowadays, though, I think of Tisdale as more of a master of mood balancing and zen finding, thanks to her brainchild wellness brand, Being Frenshe.
The cross-sector wellness brand made major waves in the beauty industry when it launched in 2022 with functional fragrances and a mood-centered approach to self care. From body mists and oils to lotions and sticks, Being Frenshe’s curated line of fragrance products has been helping consumers to re-center and add focus to their beauty routines. Today, Being Frenshe makes another giant leap in pursuing energy-focused beauty by launching its first line of hair-care products.
Being Frenshe Enters Hair Care Space With 13 Mood-Boosting SKUs
The hair care market today is extensive, but Tisdale’s entrance to the space brings about a new approach to hair health, in what the brand is calling “hair wellness.” “Hair wellness is a new, holistic approach to hair care that puts hair and scalp health at the forefront while embracing the power of ritual to change your mood,” the brand explains, “This line is not about fixing your hair and all about giving love to your hair.” Across the 13 hair wellness products, Being Frenshe’s iconic scents are featured, from Cashmere Vanilla to Lavender Cloud and Salty.
Being Frenshe’s hair wellness line is broken into three categories: Moisture, Restore and Clarify. The Moisture sector features the Moisture Shampoo ($16) and Conditioner ($16), Leave-In Spray ($17), Ritual Refresh Dry Shampoo ($15), as well as a hair cream and oil, all in the brand’s Soothe & Comfort Cashmere Vanilla fragrance. The Restore collection features Restore Shampoo ($16), Conditioner ($16) and Reset & Renew Hair Mask ($18) in its calming Lavender Cloud scent. The Clarify line includes a Clarifying Shampoo and Conditioner ($16) and a Detox Salty Scrub ($16), all in its Serenity & Clarity Salty scent.
Whether you’re trying to unwind, recharge or reset, Being Frenshe’s hair wellness products have arrived to make your hair-care routine a self-care ritual.
