Korean beauty is buzzing in a big way stateside right now, and ampoules are a big part of the conversation. “Every year, we are noticing how our customers are becoming smarter and smarter with the vast amount of information they have access to online and on social media,” says Wendy Kim, U.S. brand marketer for Korean skin-care brand ma:nyo. “This helped more people to learn what their skin types and conditions are and what ingredients to look out for, making them more comfortable with the idea of including ampoules in their skin-care routines. Also, with the right ampoule product, you can even reduce the dozen of products that you have been using into a few simple steps. We are also noticing that people are looking for smarter and more simple ways to keep their skin healthy, and we think this is where ampoules can step in.”
But, ampoules are limited to K-beauty; you’ll find them in great skin care throughout the world. Here, experts shed light on what ampoules are, how to use them in your skin-care routine and more.
Featured Experts
- Ginger King, a cosmetic chemist
- Maria Schwarzfischer, the marketing director for BABOR, a German skin-care brand
- Wendy Kim, the U.S. brand marketer for ma:nyo, a Korean skin-care brand
What are ampoules in skin care?
“Ampoules are serum on steroids,” says King. “They contain a higher amount of actives, and have been very popular in Asia for a long time. They often come in little glass vials where you break off the tip, but in recent years, I’ve seen newer forms of packaging.” Kim says ma:nyo’s customers often ask what the difference is between ampoules and serums. “We explain that ampoules are like supercharged serums that often come in a higher viscosity and are designed to target specific skin concerns with precision and intensity. Serums are more targeted to daily use and focused on hydration and skin barrier boost with a more watery texture. However, both serums and ampoules are usually used after facial toner [if you use one] and before moisturizer to target specific skin concerns.”
BABOR, a German skin-care brand, describes its ampoules as “serum concentrates” and formulates them to deliver results in a short period of time. “Traditionally, ampoules come in small, single-use glass vials; BABOR uses medical-grade glass to ensure efficacy,” says Schwarzfischer. “However, in K-beauty, the term ‘ampoule’ is used more broadly and often refers to ultra-concentrated serums, sometimes in larger bottles with dropper applicators. While the packaging and terminology may vary, the essence remains the same: Ampoules provide an intensive boost of any skin care that the consumer may already use.”
When should you use ampoules?
“Ampoules are excellent for anyone looking to address specific skin concerns, such as dehydration, dullness, fine lines, hyperpigmentation or sensitivity,” says Schwarzfischer. “BABOR ampoules come in a seven-day set and can be used morning or night, or in combination with other ampoules. For example, you can use a Hydration Ampoule in the evening and a Multivitamin ampoule in the morning. Ampoules can be a game changer in any skin-care routine, especially when used strategically. They’re perfect for prepping the skin before a big event, revitalizing tired skin after travel, or enhancing the effects of your regular skin-care routine. When choosing an ampoule, look for formulations that align with your skin’s needs and always follow up with moisturizer to lock in the benefits.”
Ampoule Skin-Care Products to Try
