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Alix Earle Thinks This Drugstore Hair Regimen Is the Secret to Healthy Hair

Alix Earle Thinks This Drugstore Hair Regimen Is the Secret to Healthy Hair featured image
Jamie McCarthy/WireImage/ Getty Images

For anyone who has experimented with bleaching, hair dye, heat styling or any other such hair-damaging treatment, you know that the journey to healthy hair is a treacherous one. While it may feel like influencers like Alix Earle are strangers to this kind of struggle, the content creator keeps it real about her beauty trials and tribulations, from cystic acne to damaged hair. Yesterday, Earle let TikTok followers in on the surprising hair-care routine she rediscovered while home for the holidays, which she believes changed her hair for the better.

Alix Earle Credits ‘Expired Pantene’ to Her Healthy Hair

When it comes to hair health, it can take experimentation with dozens of new, innovative formulas to find what works for repairing strands in need. Sometimes, though, we find that less is more in pursuit of healthy hair, and social media sensation Alix Earle seems to have discovered that universal truth while home for the holidays.

@alixearle

Seeing my hair that long & healthy makes me sick .. id do anything

♬ original sound – Alix Earle

“This might be crazy of me to say,” Earle began in her TikTok last night, “But how come when I come home and use my expired Pantene shampoo and conditioner, my hair feels softer than it’s ever felt?” Brushing her hands through her silky blonde ‘do, it’s clear that whatever she’s doing at home is working. “Maybe I need to switch back,” she theorizes before showing a photo of her super-bleached yet waist-skimming hair in high school, which she credits to her Pantene days. Did Earle just turn us all into Pantene converts? We think so. The products Earle speaks of are Pantene Multi-Tasker 10 Shampoo ($13) and Conditioner ($13), which yo can find at Costco.

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