There’s something in the air sparking endless celebrity hair transformations as of recent, from Lisa Rinna’s new platinum blonde ‘do to Joey King’s three hair changes this month alone. Now, Alexa Chung has joined the trend, taking her hair from her signature brunette to what she’s dubbed “ginger chocolate”—and we’re obsessed.
The fashion icon, 40, debuted the new hair color at the celeb-studded Serpentine Summer Party in London on Tuesday, June 25. But that’s not the only notable thing about her look. She wore an emerald green satin Nensi Dojaka gown, seemingly channeling the iconic green dress Keira Knightley wore in the 2007 film Atonement, which Chung mentioned in her Instagram caption accompanying photos from the evening.
“Atonement should’ve ended with her at the Archipelagic Void at The Serpentine Summer Party,” she began. “Jk, it was perfect. Thank you @nensidojaka for this beautiful Atonement Green dress of dreams, @florriewhitemakeup for my lovely make up and genius @alexbrownsell for making my hair ginger chocolate or whatever it is we should say to describe it. It is the same colour as the Gin Gins sweets I’m addicted to. Electric brown? Gingey brun?”
Fans flocked to the comments to praise Chung’s new hair color. “Welcome to the club,” fellow redhead Harris Reed commented. Another wrote, “Now I miss my red hair!” Check out her new look below.
Alexa Chung’s “Ginger Chocolate” Hair
Chung’s ginger chocolate hair color is a fresh take on the cowboy copper hair color trend, which is a more subtle take on traditional red hair. In a previous interview with NewBeauty, celebrity colorist Chad Kenyon explained that this color is highly customizable. “There are many shades of cowboy copper, some lighter and brighter, some more brown and rich, but regular copper tends to be brighter and more intense in color as opposed to the more subdued cowboy copper,” he said.
Your colorist should be able to determine the best shade of cowboy copper or ginger chocolate to complement your skin tone. “Cowboy copper can look fantastic on almost anyone when making subtle formula adjustments for specific skin tones,” Kenyon added. “For example, someone with very golden or yellow skin might require a smaller amount of gold so they don’t look washed out, whereas for a client with very pink skin, I would add in more gold as gold added to the copper will complement the pink skin tone.”
