From supporting companies that have been displaced to helping beloved glam squad artists and friends who have been affected, the world of beauty is collectively taking care of each other during the devastating Los Angeles fires. Below, we’ve rounded up a list of brands stepping up to contribute to relief efforts in a variety of impactful ways.
We’ll continue updating this list to highlight brands collecting donations, rebuilding kits and offering much-needed support to those in need.
EltaMD
EltaMD has shipped sizable donations to Chic Relief for an upcoming clothing-and-goods drive for fire victims. The brand is continuing to look for organizations they can offer support and product to.
Lalicious
As a brand rooted in Los Angeles, Lalicious shares that the “tragedy has profoundly affected our community and those we hold dear.” The team is actively gathering resources to provide assistance. “As the situation evolves, we remain committed to finding meaningful ways to support our community.”
Moon Juice
If you’ve been displaced by the fires and your supplements can be replaced by Moon Juice, the band encourages you to fill out the form at the link in its Instagram bio to help “reestablish a piece of your routine.”
Kevyn Aucoin
In partnership with @stoneyclover, @babylist and @meenaHarris, Team Aucoin is donating 500 of its iconic Eyelash Curlers to bring a “touch of normalcy back into the daily routines of those who have lost everything.” The brand is also encouraging makeup artists who have lost their tools or supplies to DM them on Instagram.
The Filterbaby
The company behind the dermatologist-recommended water filter is donating free units to those affected by the wildfires and to first responders.
Jouer Cosmetics
Jouer Cosmetics founder Christina Zilber has donated to The American Red Cross, Baby2Baby and the Pasadena Humane Society, while providing snacks and N95 masks to LA firefighters.
Cocokind
The sensitive-skin brand is donating 3,000 N95 masks to local organizations in LA.
Alpyn
The vegan, cruelty-free and sustainable beauty brand is donating to both the American Red Cross and California Fire Foundation.
Olga Lorencin Skin Care
Olga Lorencin Skin Care has made contributions to local organizations, including the Los Angeles Fire Department Foundation, Best Friends Animal Society and the Pasadena Humane Society.
Ilary NYC
The fragrance brand is donating 10 percent of all North American purchases to the California Fire Foundation, as shared on its Instagram.
Stratia
Besides offering space to take and sort donations in their downtown LA office, the Stratia team is also hand-delivering products to replace items lost in the wildfires.
Inner Glow Vitamins
The supplement brand is donating a portion of every sale to LA firefighters and the World Central Kitchen.
Half Magic Beauty
Based in LA, Half Magic is providing new makeup kits to artists that have lost their earnings in the wildfires.
Hey Sunshine Beauty
A beauty brand for cancer patients and survivors, Hey Sunshine has donated 3,000 body creams and hand sanitizers to the @ladreamcenter.
Take Your Potion
The Ayurvedic wellness brand is raising awareness about the LA Wildfires through a powerful multislide Instagram post and various initiatives. For one week, every purchase of their products supports LA’s first responders and communities affected by the fires.
Kora Organics
Headed up by Miranda Kerr, Kora Organics has made contributions to the United Way LA County Wildfire Response Fund and Baby2Baby. Kerr is also personally encouraging online customers to add a donation at checkout to support those impacted by the wildfires. (A portion of sales will also be directed to the LA community.)
May Lindstrom Skin
May Lindstrom Skin has partnered with @we_evolvetogether to gift care packages
Unice
At its flagship store, Unice crafted 100-plus recovery kits that included essentials. The recovery kits were then donated to a shelter in Pasadena. In addition, UNice is donating food, water, clothing and hygiene supplies to local shelters for displaced residents.
UNITE
To help hairstylists and community members rebuild and recover during this challenging time, UNITE has organized product donations to different groups, stylists and clients as they work to get back on their feet.
It’s a 10
Carolyn Aronson, founder and CEO of It’s a 10 Haircare, is stepping up to support those in need. The brand is donating a quarter of a million dollars’ worth of product to the Los Angeles Dream Center helping victims of the recent fires. As part of this contribution, It’s a 10 is providing its He’s a 10 Mens 3-in-1 Daily Shampoo, Conditioner and Body Wash, offering much-needed care and comfort during this challenging time.
The Detox Market
As an LA-born company, The Detox Market is working together with its partners to provide resources and support to the community-in-need. Please reach out to the brand directly at [email protected]
Wonder Valley
Family-owned and California-born Wonder Valley will be donating 100 percent of proceeds from sales on January 14 to relief efforts. The brand will also be matching the amount to distribute to Go Fund Me accounts of those who lost their homes and businesses.
Goldfaden MD
An LA-based brand, Goldfaden MD has extended support to various organizations and individuals in its community, providing donations and essential supplies.
Remedy Place
To show their appreciation while remaining committed to helping heroes embrace self-care, Remedy Place is extending a complimentary Tech-Remedy (ice bath, sauna, cryotherapy, etc.) to all first responders, medical providers and rescue workers now through Saturday, February 1 at their West Hollywood location. Reserve here or send an email to [email protected].
BEJOU
The skin-care brand is providing a free workout program for 30 days, as well as counseling group sessions.
Facile
Facile is organizing essential self-care kits for those who have been displaced to be donated to local evacuation centers across LA. If you are a brand—or you work with a brand that makes self-care products including personal hygiene, skincare, dental care and beyond—and you would like to be included, fill out the form linked in Facile’s Instagram bio.
Amika
The hair-care brand is participating in relief efforts by sending care packages to those in need, and it has also donated to the CA Fire Foundation.
Benefit Cosmetics
“Benefit Cosmetics will be donating to the American Red Cross to support their relief efforts,” the brand captioned an Instagram grid post. It’s also urging its followers to make a donation, directing them to redcross.org.
Glow Recipe
The K-beauty brand donated $100,000 worth of “essential skin-care products including cleansers, SPF, and treatments—to provide care and comfort to those in need,” as shared on social media. The brand teamed up with Babylist to distribute products.
Milk Makeup
The New York City-based makeup brand pledged to donate to “organizations providing immediate relief and long-term recovery,” as shared in a multi-slide Instagram post. The brand also included valuable resources for those wishing to contribute, such as the LAFD Foundation and the Mutual Aid LA Network, among others.
Andrew Fitzsimons Hair
Celebrity hairstylist Andrew Fitzsimons has partnered with the Trans Wellness Center in Los Angeles through his namesake hair-care brand to support those affected by the wildfires.
Saie
“To help provide relief to our community during this unfathomable time, we’ve made a donation to The California Fire Foundation Wildlife Disaster & Relief Fund,” the clean beauty brand shared in a post to its Instagram grid, adding, “Los Angeles, we stand with you and hope to support you in any way we can.”
Rhode
Hailey Bieber’s brand, Rhode, is supporting local organizations by activating “emergency response funding,” as shared on its Instagram. The brand noted that it’s supporting Baby2Baby, Inclusive Action for the City, This Is About Humanity, LAUSD Education Foundation Emergency Relief Fund, LAFD Foundation, and the WatchDuty App—and encourages followers to do the same.
Sugared + Bronzed
The nationwide sugaring and self-tanning-focused beauty company has reserved “a block of hotel rooms near LAX” for anyone who’s been evacuated due to the fires. While the brand shared that it is prioritizing its employees, it encouraged anyone in need to reach out via direct message on Instagram for assistance.
Centric Brands
Centric Brands, the parent company of Robert Graham, Fiorelli, Taste Beauty, Zac Posen, and Swims, among others, donated $10,000 to both the American Red Cross and the Los Angeles Fire Department Foundation. It’s also “matching associate contributions to further help those affected,” per an Instagram post.
Jones Road Beauty
Jones Road is donating to various organizations, as well as sending skin care, toiletries and clothing items directly to drives and shelters in LA.
Chillhouse
In New York, Chillhouse SoHo has set up a donation hub at its Varick Street location. Currently, they’re collecting donations of brand-new clothing, socks, pet supplies and toiletries and shipping them directly to boots-on-the-ground organizations in Los Angeles.
Credo Beauty
Clean beauty store Credo has assembled free beauty care packages for pickup at its Los Angeles location.
ROZ x T3
ROZ and T3 have teamed up to rebuild pro kits (products and tools) for any hairstylist affected by the fires.
Mario Badescu
The New Jersey-based skin-care company has teamed up with Babylist to donate essential skin- and body-care products to those in need. The brand also encourages anyone organizing donations to reach out for specific requests.
Kosas
Kosas has made a donation to the Los Angeles County Fire Department Foundation. In addition, the team continues to donate essential products to “bring care and relief to those in need.”
Shani Darden Skin Care
LA-based Shani Darden is donating essential skin-care products for “comfort and relief.”
Peggy Mercury
The Kent, CT beauty boutique will be collecting items at its barn through Friday, January 17. They are currently looking for phone chargers, personal care items, toiletries, hygiene supplies, blankets, air filters, K95 masks, new or gently used clothing, new underwear, new socks, new towels, diapers, children’s toys/ books, pet supplies and other essentials to ship to LA.
Joanna Vargas
Joanna Vargas is inviting first responders to swing by its LA spa location to “de-stress, breathe some fresh air and reduce some muscle tension in this difficult time.” Visitors can receive a free relaxation oxygen pod and LED bed session, both of which promote an overall sense of well-being.
Altadena Girls
With a goal to help “teen girls rebuild their sense of identity and self-confidence during this difficult time,” 14-year-old Avery Colvert has set up a now-viral recovery fund. Aimed to help support her community and friends, the organization is currently looking for unused beauty items—hair care, nail polishes, makeup and more—as well as personal items and clothing.
Andy Lecompte Salon
The West Hollywood salon encourages anyone displaced—including firefighters and first responders needing simple self-care—to call the salon at 310.273.4100 for complimentary hair care and services. Various products from Purple PR, Kevin Murphy, Iles Formula and Davines will be offered while supplies last.
Rael
LA-based Rael is offering free period products to anyone impacted by the fires. Email [email protected] to connect.
ColourPop Cosmetics
“In the wake of the devastation, ColourPop will be donating products to local organizations serving the community, as a small way to provide comfort and restore a sense of normalcy to those affected,” the brand shared in an Instagram post, alongside a message thanking first responders for their service.
True Botanicals
The California company has made a donation to the Los Angeles County Fire Department Foundation.
Thrive Causemetics
On January 11, Thrive Causemetics donated 100 percent of its profits to three organizations supporting Los Angeles Wildfire Relief, including the American Red Cross Los Angeles Region, Pasadena Humane and Animal Wellness Foundation.
Emilie Heathe
The beauty and lifestyle brand is donating inventory for essential relief to all those in need through its partner GLAM4GOOD. Additionally, the brand is putting together kit essentials for makeup and nail artists who have lost their kits.
Summer Fridays
Summer Fridays has made donations to the Los Angeles Fire Department Foundation, Baby2Baby, Pasadena Humane Society and World Central Kitchen. On January 14, the brand will also donate 100 percent of net sales up to $100,000 on any purchase made on summerfridays.com
Dibs Beauty
In addition to monetary donations to the Los Angeles Fire Department, DIBS is mobilizing product donations via Giving Generously.
Stoney Clover Lane
Stoney Clover is assembling bags to support impacted communities. They are also looking for bands able to donate 250-plus items of essentials, clothing, makeup and skin care to distribute.
Virtue Labs
The beloved hair brand has donated to Baby2Baby, which is distributing emergency supplies to vulnerable children and families who have lost everything.
Frends Beauty
The North Hollywood beauty store has issued a note to any hair and makeup artists impacted by the fires to contact them so they can help rebuild kits.
BK Beauty
From January 9 through January 11, the vegan beauty tools brand donated 100 percent of net proceeds from its website to the California Community Foundation.
Bubble
Bubble Skincare—named the top brand on the rise in 2024 by Cosmetify, is donating “thousands of products to those affected by the fires,” as revealed in an Instagram post. The brand also made a donation to the Los Angeles Fire Department.
AKT London
The London-based deodorant brands has sent more than 300 deodorants (and counting) to various organizations making care packages.
Beau Domaine
Brad Pitt’s skin-care line has also donated to the cause, giving product for care packages.
Yon-Ka Paris
The French spa line has sent hand creams to firefighters.
Huda Beauty
Huda Beauty is encouraging any artist who had to leave kit supplies behind due to fire evacuations to contact them at [email protected] for product.
Peter Thomas Roth
Peter Thomas Roth has donated more than 5,000 units of essential hygiene and skin-care products, including shampoo, conditioner, shaving cream, cleanser, and SPF.
Dolce Glow
Self-tanning brand Dolce Glow is collecting donations at its San Fernando office to support first responders.
Tower28
Tower28’s LA-based team is providing essential items to both first responders and the Los Angeles community at large. The brand has also set up a donation point to help raise money for those impacted by the fires.
Tarte
Cosmetics brand Tarte is donating $250,000 to World Central Kitchen to aid in relief efforts, and donating 100 percent of net profits on all Tarte online sales from January 8 through January 15 to the organization as well.
Bloom Nutrition
To support its hometown, Bloom Nutrition has donated more than 800 cans of Sparkling Energy Drinks to firehouses across the city this past weekend. In addition, they hosted a donation drive at their headquarters in Venice on Sunday, January 12. Their HQ is currently stocked with supplies and open as a pickup center today, January 13, and tomorrow, January 14, from 11 a.m. to 3 p.m. Available items include wellness products, clothing, household goods, toiletries, skincare, pet food, baby supplies, and more. More details can be found here.
evolvetogether
LA-based brand evolvetogether has donated more than 50,000 medical-grade face masks and essential personal care items to first responders, shelters and evacuation centers in the affected areas across California. A part of their brand DNA—having launched during COVID-19—the team is taking a grassroots approach to actively coordinate personal donations to their customers in need through social media, as well as community members who’ve lost their homes and belongings to the devastation.
DUDE Wipes
Personal care brand DUDE Wipes is actively distributing On-The-Go Shower Wipes to first responders in need, as well as families displaced around the LA area. To date, they have donated more than 50,000 wipes to the LA Fire Dept. Air Operations/Fire Station 114, LACOFD CAMP 14 and local businesses like Calico Fish House to distribute among the community.
Trademark Beauty
The LA-based brand has opened up its warehouse to receive key items needed and the team is sorting and delivering the donations to appropriate centers throughout LA. Details can be found here.
RPZL
RPZL has sent more than 10K care packages to individuals, hotels and shelters. The brand is also devoting its site to “LOVE to LA.” Starting today until March 1, 20 percent of all of RPZL proceeds will be donated to Core (Community Organized Relief Effort), who are providing on-the-ground support.
res
Res is gifting its signature resB product, a probiotic that targets lung health, to anyone in affected areas who requests through this form.
The NOW
To help provide relief and aid to those in LA, The NOW is working to give the gift of self-care to those in need. As a brand deeply rooted in the LA community, The NOW is offering Los Angeles first responders a complimentary 25-minute massage at any of its Los Angeles boutiques.
SkinOwl
SkinOwl has teamed up with @sparrowboise to partner on a Donation Suite this Wednesday from 10 a.m. to 6 p.m.
Red Flower
From now through Thanksgiving 2025, for every ounce of french lavender body or hair care purchased, Red Flower will donate an equal amount to help hard-hit communities rebuild and recover.
Saint Jane
Saint Jane has been sending skin care to people who evacuated with nothing. According to the brand, whose COO lost her home in the fires, this is “just the beginning of a very long recovery, and they will be doing more in the days ahead.” The brand is also part of several gifting suites, and has shipped approximately 2K products to Marymount High School and to families displaced.
Jamie Makeup
Celeb makeup Jamie Greenberg and her Jamie Makeup line has teamed up with @goodcarma to host a pop-up that includes nails, hair, brows, makeup, skin care, and clothing for victims.
Iris&Romeo
Iris&Romeo is donating to several gifting suites, including Tower28. In addition, the team has been working to supply essentials to local communities in need and have made a donation to the International Fund for Animal Welfare, an organization providing emergency support to people and animals impacted by the Los Angeles wildfires.
Sara Happ
Sara Happ has donated to Project Hope and is participating in the Tower28 gifting suite.
The Outset
The Outset has donated product to Altadena Girls, as well as 600 SKUs to the Tower28 suite.
Retrouve
Malibu-based Retrouve has donated to Project Angel Food for meals for those who have lost everything.
Bonjout Beauty
On Tuesday, January 14, Bonjout Beauty will be donating 100 percent of net proceeds from sales made on bonjoutbeauty.com to the non-profit organization Baby2Baby in support of the children and families affected by the fire In LA.
Dionis
Committed to helping rescue organizations and shelters, Pennsylvania-based Dionis is donating and supporting initiatives offering relief to displaced pets and their families.
Topical Skin
Topical Skin is donating its Hydrating Facial Cleansers and Vegan Saffiano Leather Cosmetic Bags.
Monastery Made
The Northern California brand has sent more than 300 units to the Tower28 suite.
Epicuren
The results-driven brand has sent more than 300 units to the Tower28 suite.
